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Integrated Digital Strategies - A Franchise Marketing Agency

Are you looking for ways to boost the efficacy of your marketing campaign? Integrated Digital Strategies (IDS) provides a wide range of digital marketing services for franchises! We have years of experience generating leads for some of the largest and best-known franchise brands in the industry. We’re a one-stop shop for all of your digital marketing needs! If you’re just starting to learn about all of the potential digital marketing has to offer, here are a few key terms you should understand.

digital marketing services for franchises

Inbound vs. Outbound Marketing

These two types of marketing differ when it comes to platforms as well as strategy. Outbound marketing strategies are likely familiar to you: radio, television, and print ads that reach out to a broad audience with a quick message. Not only can these strategies be ineffective, they can also be expensive! It costs nearly twice as much to generate a lead using these strategies as it does to generate a lead using inbound marketing!

Inbound marketing strategies are cost-effective and highly targeted. Integrated Digital Strategies uses information on age, education, interests, and aspirations provided by companies like Google and Facebook to develop a pool of potential leads with a greater likelihood of being interested in your brand. We reach out to them using targeted, informative posts that are geared towards their unique needs. These strategies have the potential to generate more leads, but also better-quality leads, making them some of the most valuable digital marketing services for franchises.

SEO Strategies

When it comes to digital marketing services for franchises, search engine optimization (SEO) is the foundation. In order to achieve higher rankings in search results, it’s important to develop content that search engines consider relevant. One way to do this is by identifying targeted keywords to include in your content. Integrated Digital Strategies’ SEO experts can help you determine what your target customers are searching for, and how you can optimize or create new content to get their attention. Next, our content team and graphic designers will get to work, helping you to develop a website, blog posts, and a social media presence that are all designed to capture great search results.

Organic Search vs. PPC Ads

Google search results are ordered based on factors like organic and pay-per-click (PPC) results. Every brand wants to appear close to the top of the list in Google searches in order to attract the most attention. SEO research helps brands customize their content so it’s highly-relevant in a large number of searches, increasing their organic rankings. PPC advertising allows companies to further improve their search results because they can pay to appear higher on the list. Thus, both organic and PPC searches are important digital marketing services for franchises. At Integrated Digital Strategies, we can help you get the most of your advertising budget by working with you on your inbound marketing strategies and tactics.

 These are just a few of the important terms to know as you research digital marketing services for franchises. Contact Integrated Digital Strategies today to learn more about how we can help maximize your digital marketing efforts!

Inbound marketing for franchises is a must in the 21st century. You rely on modern technology to run your business. Internet-based resources support business owners at just about every turn, from ordering, to record-keeping, to communication.

You don’t rely on outdated technology in your day-to-day work, so why would you utilize it to promote your franchise brand? Put down that Rubik’s Cube and turn down your boom box, we’re about to show you how inbound marketing utilizes technology to effectively reach out to today’s potential investors.

A Less Effective Approach

Many business owners view traditional outbound marketing strategies as tried-and-true methods to reach out to potential customers. By utilizing limited information, a target audience is identified and blitzed with advertisements.

Consumers today are used to a constant barrage of advertising, from billboards to television, to direct mail. Many of us, consciously or subconsciously, have come up with strategies to avoid these advertisements – did you know that 44% of direct mail is never even opened?

Many companies with great investment offerings are forced to reduce their message to a quick pitch that’s designed to be more flashy than informative.

outbound marketing strategy

Inbound marketing, on the other hand, takes a much more sophisticated approach. At Integrated Digital Strategies, we work with companies like Facebook and Google to analyze consumer habits: what they’re searching for, what they like, what they do every day, and what they aspire to.

This data goes far deeper than the superficial demographic data that limits outbound marketing and allows us to create highly-informative campaigns directly targeted to your potential investors.

Not only is this a more effective way to reach potential franchisees, it’s more economical  too: On average, it costs $135 to develop a lead with inbound marketing strategies as opposed to $346 using outbound marketing strategies. As you can see, inbound marketing for franchises is easily one of the  best ways to expand your brand.

Integrated Digital Strategies Knows Inbound Marketing for Franchises

At Integrated Digital Strategies, our we serve many clients. However, franchise brands are our specialty. Our team has a comprehensive understanding of the franchising industry, and we know how challenging it can be to find the right investors.

We regularly attend franchising events and are always learning more about today’s industry, the ideal franchise investors, and how to attract their attention to the brands we serve. Our knowledge of franchising combined with our expertise in inbound marketing strategies make us a perfect fit for franchisors large and small.

We offer a wide range of inbound marketing for franchises through services like web design and development, content marketing, video production, and more. We’ll work with you to create a customized marketing package that fits your budget while greatly increasing the efficacy of your marketing efforts.

Are you ready to bring your marketing efforts into the 21st century? Let Integrated Digital Strategies help! Visit us online to learn more about how we maximize inbound marketing for franchises.

Integrated Digital Strategies - A Franchise Marketing Agency
Greater Boston

6 Chestnut Street
Unit 210
Amesbury, MA 01913

Orlando

100 E Pine Street
Suite #110
Orlando, FL 32801

Franchise Marketing Service

Franchise Industries We Serve

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