If your company is looking into franchise development, you’ve identified a great way to expand your brand. Search engine marketing and other digital strategies are particularly effective tools to spread the word about your company to the right potential investors. There are many marketing companies for you to choose from in this arena – after all, it’s no secret that tapping into internet searches is a great way to connect with your audience on an individual level. However, no matter what company you choose, your account manager has the power to make or break the results you’ll see. Let’s learn more about what you should look for in a great account manager.
Simply put, an account manager is your “point person” with your marketing agency. You’ll work with them individually to communicate your company’s goals, criteria, and constraints for their new marketing campaign. Your account manager will facilitate the implementation of your new campaign by organizing the team effort behind the scenes. For instance, they’ll communicate with search engine marketing experts, a content team, web developers, and graphic designers about what you’re looking for.
A great franchise development account manager should be a great listener. They likely are working with many different clients, and a poor account manager won’t put much effort into distinguishing your wants and needs from everyone else’s. It’s important that you’re able to communicate well with your account manager, and that they demonstrate an interest in getting to know your brand. They are responsible for communicating who you are, what you do, and what results you want to the people who will design and implement your campaign. A great relationship with your account manager is key to ensure effective communication.
Sometimes it takes a few tries to get a perfect result, and franchise development marketing is no exception. Integrated Digital Strategies is dedicated to working alongside our clients to develop campaigns they can be proud of. One of the reasons our clients love working with us is that our account managers are dedicated to getting their campaign right. Their flexible schedules oftentimes allow them to be available on short notice so that they can get your feedback and implement changes. They review products thoroughly before passing them along to you, and take special care to ensure that your brand is represented accurately to your potential customers.
Finding an account manager who is willing to go the extra mile for your brand can make the difference between a “good” franchise development campaign and a “great” campaign. Regardless of the skills of the rest of the marketing team, an account manager has the power to influence the campaign through their oversight and communication with all parties. At Integrated Digital Strategies, our hard-working account managers are dedicated to the brands they serve. They don’t think twice about putting in the extra time and effort so that you can get the most out of your investment in our marketing services.
These are just a few qualities to look for in a potential franchise development account manager. To learn more about the account managers at Integrated Digital Strategies, contact us today!
Have you been exploring franchise marketing solutions for your business? If so, local franchise marketing might be just the strategy you’ve been looking for. Local franchise marketing allows franchisors to advertise for their franchisees on a corporate level. By using strategies like search engine optimization and search engine marketing, Integrated Digital Strategies helps franchisors to spread the word to potential customers and franchisees simultaneously. Learn more about this exciting franchise marketing solution below!
One of the most significant benefits of opting to purchase a franchise is the marketing support offered by many franchisors. Franchisees love knowing that they can count on the help of their franchisor to market their business most effectively. Traditionally, corporate advertising campaigns are targeted toward the consumer at large, without much attention to their individual buying habits. Local franchise marketing, on the other hand, taps into the unique internet behaviors of potential clients, allowing franchisors to strategically market their brand to the most relevant customer base. This franchise marketing solution allows you to spread the word about the products and services offered by your franchisees while also promoting your franchise development.
As you can see, local franchise marketing is a much more precise and personalized way to drum up business for your franchisees than blanket campaigns on television or the radio.
Integrated Digital Strategies helps you connect with the audience you’re seeking in a variety of ways. We stay on top of the latest internet franchise marketing solutions tools and technologies. For instance, we’re experts on platforms like Google My Business, and help our clients increase their visibility through organic and paid internet marketing strategies alike. We’re always conducting research on the keywords that are being searched most often and help our clients to identify and utilize the most relevant keywords for their brand. Thus, they’re able to better predict what their potential customers are searching for in order to make their websites more visible.
This is a great strategy to bolster both your consumer-facing and franchise development efforts online. By building a top-notch, comprehensive website with features like blogs that allow you to regularly update your content to reflect hot topics and the latest keyword research, you’ll be able to keep your brand visible online. We also utilize our expertise in paid and organic searches to help ensure your brand appears among top search results as often as possible. We’re experts in social media and are able to help you increase your online presence by networking effectively with your customers and franchisees alike.
Integrated Digital Strategies can help you keep potential franchisees clicking through your site while simultaneously letting potential customers know about new products and services. With our help, you can support your franchisees as they grow their business while also attracting new investors.
These are just a few of the reasons that local franchise marketing are the franchise marketing solutions you’ve been looking for. Contact us today to learn more about how we can help you to market more effectively for your franchisees and for your franchise brand!