If you’ve been following current events, you know that social media companies like Facebook are under increased scrutiny when it comes to the ways they manage their users’ data. When it comes to digital franchise marketing, the truth is that Facebook is an extremely important tool. Facebook remains increasingly popular among its users who rely on it to stay in touch with friends and family, keep up on current events, and network with those who have similar interests. Let’s take a closer look at why Facebook remains an important resource for advertising and marketing.
When you advertise on Facebook, you’re introducing your business to a potential 1.6 billion people worldwide! Facebook has developed a number of algorithms that make it simple for companies to reach the audience they want. When you partner with Integrated Digital Strategies (IDS), you can make an even stronger impact with your digital franchise marketing budget. We’ll help you analyze Facebook’s demographic data, ensuring that your ads reach out to the right audience.
In the old days of marketing, businesses interacted with customers through one-way channels like television and radio. These campaigns were developed and initiated based on demographic data about who was watching or listening. However, this data often didn’t go beyond the basics such as age and gender. Facebook users willingly share much more personal information in their posts: their hobbies, their aspirations, their problems, and so forth. Facebook’s algorithms, when coupled with the expertise found at IDS, can leverage this information to ensure your digital franchise marketing posts reach the right audience that will be receptive to what you have to offer.
Facebook is absolutely a viable marketing tool in 2018. With its massive number of users and the useful demographic data they collect, companies have a lot to gain from getting involved on social media. If you have little experience with Facebook, the idea of digital franchise marketing on this platform may seem intimidating. IDS can work with you to help you get the most out of a Facebook campaign without the trial and error that comes with doing it yourself.
Our social media experts have years of experience developing strategic campaigns on social media sites like Facebook. With our help, we can work together to create meaningful and eye-catching content that grabs the attention of your targeted audience. When utilized side-by-side with other digital franchise marketing strategies, we think you’ll be amazed at the increased exposure your business will have! With a full range of services to choose from, including search engine optimization and reputation management, we have the tools and expertise you need to revamp your business’ online presence.
Contact IDS today to learn more about how we can help you to improve your digital franchise marketing efforts on Facebook and across the internet!
With more and more dental practices popping up around the United States, it can be difficult to make yourself seen above the competition. So how can you run your own small dental practice and continue to attract and retain customers in an aggressive dental world?
Develop your online presence with dental marketing.
Really? But wouldn’t it be better to utilize traditional marketing methods with billboards and fliers? It may surprise you to find out that there are other, more productive marketing tools you can use, which include:
Think back to a time you may have been seeking someone’s services by looking online. Were there times when a company had a beautiful website and it drew you in immediately? Or perhaps the website looked shabby and under-maintained. Believe it or not, your website can be a huge indicator of whether or not someone will utilize your services.
To create a reputable website, you’ll need:
This is your time to shine! After all, first impressions are everything and many times, potential customers get their first impressions from your dental marketing website.
This doesn’t mean constantly and unnecessarily providing content for your website, especially without a plan. After all, sloppy or needless content can hurt your business. What this means is after you create your core pages, the content doesn’t stop there. In fact, websites that have a blog and consistently update that blog can rank better on search engines in order to make your website more easily seen.
What’s the point in even having a website if potential customers can’t even find it? Exactly. Here are some facts that help show why utilizing SEO is in your best interest:
Increasing the SEO of your website can bring in far more leads to your business vs. traditional marketing methods such as fliers and newspaper ads. In a growing digital age, dental practices must also get with the times. Get on the first page of Google by focusing on SEO! You’ll be glad you did!
Did you know that in 2016, 68% of United States adults were Facebook users? On top of that, 76% of those Facebook users check in at least once a day. Add to that the amount of people who use Twitter, LinkedIn, and other social media outlets, and you find yourself with a large online customer base!
So how can you tap into the online world in a way that will benefit your dental practice?
You have the potential to reach so many more customers for your dental practice by following these four actions. For the most optimal results, don’t hesitate to reach out to Integrated Digital Strategies!