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Integrated Digital Strategies - A Franchise Marketing Agency

Take a step back, look at your current franchise website - do you think it tells the best story about your business? Does it speak to the personality, culture, and vision of your brand? Is it doing its job to help validate a decision or just causing more confusion?

From a candidate’s perspective, a franchise investment is a significant decision to make, and your website is your brand’s first impression. Today’s web user expects a seamless digital experience and anything less will drive them away in less than a second. At Integrated Digital Strategies (IDS), we have almost a decade of experience in web development for franchises; and we take pride in bringing our client's visions to life in the form of high-performing websites. Let's get into just a couple of the reasons you should consider revamping your franchise development website.

Do you optimize your web copy?

Effective web copy not only tells the story of your franchise investor's experience, but it should also be optimized to be recognized by Google and other popular search engines as a valuable resource for relevant subject matters. According to recent studies, only 25% of users go to the second page of Google search results. By optimizing all of your web copy, Google’s algorithms will prioritize your information ahead of the competition and organically increase your exposure by slowly moving your pages to the top of search results.

Part of our onboarding processes for digital marketing for franchises includes a full audit of your website's current standings and identification of pinpoint areas of improvement. If you're interested in learning more about how you can optimize your SEO strategies, please request a complimentary site audit today.

Is your website mobile-friendly?

Nowadays, almost everyone has a smartphone, which means having a sleek and well-performing mobile presence is an absolute must for franchisors. 

Your website’s performance on a mobile device significantly influences the first impression you make with potential investors. By prioritizing this on-the-go experience, your brand will be more likely to attract leads that prioritize innovation and understand the importance of well-rounded digital marketing for a franchise

Does your website speak to investors?

Maintaining brand identity is essential, but a franchise site should sell your investment opportunity first. An effective franchise development site should tell the story of an investor’s buyer journey and provide relevant information about the brand. That’s why content marketing and web design for franchises are incredibly important as you look to differentiate your user’s experience from what they would expect from a consumer-facing website.

Are you educating your reader with new information?

Content marketing is a great way to differentiate your brand from the competition as a thought leader. Blogs, e-books, and infographics are a great way to establish credibility and provide users with relevant industry news and information. We've worked with brands across various industries, so our content team understands the importance of familiarizing ourselves with fresh new topics that investors want to learn more about.

Are you interested in learning more about IDS’ web development for franchisees or how you can improve your current marketing strategy? Get in touch with a member of our team today!

Any digital marketer worth his or her salt will tell you — good web development for franchises includes an optimized, robust, and visually interesting website to answer questions and help move your visitors through the sales funnel. As they learn more about you, and hopefully become more interested in what it is you have to offer, they’ll likely want to know how many locations are currently part of your brand family and where these franchises are located. They’ll also want to confirm that their neck of the woods is available for potential growth. So, where do they find all this important information? On your website’s available territories map.

An available territories map is a quick and visually appealing way to share a lot of about your brand and reinforce meaningful ideas on what it means to be part of a franchise. Here, we’ll look at some of the more important reasons why this useful and hardworking graphic should always be a feature of web development for franchises.

available franchise territories map

It Confirms Growth

All franchise brands, especially emerging ones, want to communicate viability and growth, and an available territories map does just that. Your potential franchisee will have read all about how your brand is growing and how much you look forward to adding to your brand family. But a territories map tells that story visually, and shows your website visitor the impact your brand is having not just in one locality, but on your entire industry. 

It Adds Credibility

Potential investors don’t want to feel like they’re the only ones interested in your brand. They want to know that others have come before them and have established themselves throughout an area, state, or the country. When potential franchisees can appreciate that others are busy making their livings as part of your brand, it lends credibility to your offering and makes it much easier for investors to justify the consideration they’re giving you.

It Highlights Opportunities

An available territories map not only defines areas that have already been developed, letting potential investors know where they might not be able to set up shop — more importantly, it also demonstrates where they can do business! Available territories are areas that are open for leverage and growth, which means a potential franchisee will be free to capitalize on an untapped market and enjoy the rewards of that. You can design your map to show which areas are more open to development than others, and can let visitors know if there are opportunities outside of the U.S.

These maps can also direct website visitors to an area developer or a brand representative if you have one. It’s always a good idea to encourage visitors to reach out to you if they don’t see their location as available right away. You’ll want to remind them that you’re always researching new territories for growth.

It Reiterates Strength 

One of the subtler, though no less powerful, benefits of an available territories map is that it reiterates the strength of the franchise model. It reinforces the commitment that you make to your investors and the idea that a brand is more than just a name — it’s a collection of hardworking, business-minded individuals working for themselves and for the betterment of the brand. The franchisor/franchisee relationship is a symbiotic one and an available territories map lays that out simply.

IDS is an award-winning, full-service digital marketing agency that helps brands of all sizes and in all industries reach their best customers. We do that through a suite of services that includes robust content, targeted advertising, and beautiful website designs. 

Ready to find out more about web development for franchises? Get in touch with us today!

Integrated Digital Strategies - A Franchise Marketing Agency
Greater Boston

6 Chestnut Street
Unit 210
Amesbury, MA 01913

Orlando

100 E Pine Street
Suite #110
Orlando, FL 32801

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