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The Importance of a Good Relationship Between Marketing and Sales

January 14, 2021

By: Eric Goudreau

A common misconception is that sales and marketing people should live in separate worlds all of the time. The truth is, both parties rely on each other for positive results when measuring performance, so why be at odds with each other? Instead, there is a way that we can come together, develop an educated sales management strategy, and bolster our marketing message.

At Integrated Digital Strategies (IDS), we have solidified ourselves as a top supplier to offer digital marketing for franchise brands. We soon realized through experience that the best way to master your craft and develop a comprehensive strategy is by coordinating your sales and marketing efforts. Our franchise development sales team and marketing professionals work in tandem to accomplish a common goal for our clients. We’ve seen how this entire process unfolds time and time again, and now we want to share some of our experiences with you. 

Align Your Sights on the Right Prospects

Inbound marketing is a hyper-focused method of sending a message to the right buyer at the right time, but we needed to dig deeper. Our sales management experts can relay valuable information to our marketers to fully understand a target demographic. Conversations that a salesperson has with prospects can be repurposed to develop meaningful content about a specific subject or draw in qualified candidates from a particular industry. By doing so, our campaigns have a greater purpose of helping guide the right individuals through the sales funnel. 

What Questions Can You Address?

What is stopping your prospects from moving down that funnel? Are they not getting all the information they need to feel confident about making a decision? Understanding your target audience is a great way to build your fundamental understanding of who you’re speaking to — the next step is to address the most frequently asked questions by creating SEO rich content. 

If your sales representatives are having conversations with prospects that lead to familiar comments or concerns, your marketing team can help get them the right answers before picking up the phone. IDS’ content marketers will take the time to continuously update your website and incorporate pertinent information that will keep the discovery process running smoothly. Also, by updating your FAQ page, we have an opportunity for our writers to include relevant search terms throughout your web copy. 

Outreach, Fill in the Gaps 

You have all of your content ready to go, but you don’t have to sit back and hope that your leads will stumble upon these resources organically.  Sales enablement is the process of arming your sales management team with the right content to pass on to your prospects. To see the process through fully, your outreach team can include relevant links in their marketing emails or even use those resources as a reference in ongoing conversations. By nurturing a healthy relationship between your sales management and marketing departments, you’ll minimize your efforts and eliminate some of the pain points that once limited your outreach efforts. 

The importance of digital marketing for franchise brands is only growing, and IDS has years of experience to help you stay ahead of the competition. Feel free to contact a member of our team today if you have any questions.

Previous Post: « Understanding Franchise Sales Enablement and How IDS Can Improve Your Franchise Development Process
Next Post: Digital Marketing for Franchises: How to Align Your Sales Outreach with a Leads’ Needs »
IDS

GREATER BOSTON
6 Chestnut Street Unit 210
Amesbury, MA 01913

ORLANDO
100 E Pine Street Suite #110
Orlando, FL 32801

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© 2020 Integrated Digital Strategies | All Rights Reserved

IDS
  • About Us
    ▼
    • Testimonials
    • Our Team
  • Franchise Solutions
    ▼
    • Franchise Sales Management
    • Franchise Development
    • Franchisee Marketing
  • Franchise Marketing
    ▼
    • Services
      ▼
      • Content, Branding, and Personas
      • Paid Digital Advertising
      • Search Engine Optimization
      • Social Media Marketing
      • On-Location Video Production
      • Website Development
      • Analytics and Strategy
      • Competitive Analysis
    • Industries
      ▼
      • Food and Beverage
      • Healthcare
      • Health and Wellness
      • Business Services
      • Cleaning
      • Consumer Services
      • Emerging Brand and Industry
      • Executive
      • Home and Life
      • Technology
  • B2B Marketing
    ▼
    • B2B Services
      ▼
      • SEO
      • Web Development
      • Email Marketing
      • Content Marketing
      • Social Media Marketing
      • Paid Digital Advertising
      • Analytics and Strategy Services
      • Video Production
      • Product Marketing
      • Online Event Marketing
      • Brand Building
      • Competitive Analysis
    • B2B Industries
      ▼
      • Electronics
      • Financial Services
      • Software & Technology
      • Oil and Gas
      • Energy and Utilities
      • Educational Services
      • Construction
      • Pharmaceuticals and Healthcare
      • Chemical Processing
      • Professional Services
      • Agribusiness
      • Food and Beverage
      • Manufacturing
  • Resources
    ▼
    • Blog
    • FAQ
    • Common Marketing Terms
  • Contact Us