Integrated Digital Strategies - Your Franchise Marketing Agency

Utilizing CRM to Increase Franchise Sales

Elizabeth Hogan | November 30, 2021 |
Reading Time: 3 minutes

If you’re looking to improve business relationships to grow your business and increase franchise sales, consider customer relationship management (CRM). Customer relationship management is the practice of managing relationships with customers.

Customer relationship management software is a category of software that helps automate, analyze, and streamline your franchise relationships. Companies can use CRM software solutions to stay connected with customers, streamline processes, and improve profitability. You can use CRM technology to manage contacts, sales, agent productivity, and more.

“[CRM] allows you to communicate either externally or internally with your prospects or teams. All leads funnel into a CRM, and then they are followed up with appropriately.”

-- Maggie Holland, IDS Director of Operations

CRM software is designed to maintain emails, phone calls, purchases, and more and measure the performance and success of those interactions. CRM gives you the ability to provide a better level of service and earn loyalty with customers as you span the entire customer lifecycle: marketing, sales, digital commerce, and customer service interactions.

For franchise development, CRM allows multiple levels of the company to maintain a relationship with customers and leads. CRM can help you manage the external interactions and relationships, store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one location. As a bonus, CRM allows anyone at your company to access the information, making it easier to collaborate and increase productivity.

“We have two sides to our CRM: the one is used for the sale process and keeping new prospects moving down the funnel to open their new location. This helps them receive the FDD, review documents, and understand the coming steps. The other side of the CRM is for operations and marketing of the existing locations. This helps us all at corporate keep in close contact with the franchisees and spread company-wide messages across the entire system. Franchisees can also keep in close communication with each other to share best practices and fun new ideas or programs.”

-- Mark Renehan, IDS Director of Franchise Development

Need Sales Management?

Look no further than IDS. If your leads are just sitting there, let us qualify and nurture them as they move through the sales funnel. When you partner with IDS, our dedicated team can help with franchise lead qualification quickly and efficiently. We take the time to validate our franchise lead qualification services, vet prospects and drive them down the sales funnel. We know leads need to be contacted as soon as possible after their initial inquiry and that franchisors often don't have enough hours in the day to respond quickly and efficiently. Our data-driven lead scoring can efficiently manage lead flow to save your team time and improve ROI.

IDS franchise sales consultation services make us an extension of your sales department. You can count on us to:

  • Dedicate ourselves to your brand and your team
  • Respond to prospects who want more information
  • Provide information on your franchise requirements
  • Complete an initial assessment of readiness to invest
  • Move prospects through the sales funnel using data-focused and efficient sales processes

We do this by learning your brand's culture and criteria to determine your ideal buyer. We work with you to set up your CRM by defining your goals, understanding your ideal candidates, and establishing a deal pipeline. Our inbound marketing strategies will filter your leads and set up lead scoring to determine which have the most potential. We’ll spend time working with strong leads to move them toward investing in a franchise. Finally, we’ll report back to you when leads have been developed.

“The top solutions we hear from are HubSpot, Salesforce, and Franconnect, which is franchise-specific CRM. CRM: tells you the average number of leads (MQR, SQL), the average time to close; helps define your persona, how many leads per marketing source, what is the most profitable ROI from marketing; and some CRMs such as Franconnect even show insight into the POST SALE information so you can see who is in the real estate/development stage, opening dates, and franchise sales performance.”

-- Maggie Holland, IDS Director of Operations

Improve your business relationships to grow your business and increase franchise sales with IDS.

Are you interested in learning more about IDS’ digital marketing services for franchise sales and how we can improve your strategy moving forward? Get in touch with a member of our team today!

About the Author

Elizabeth Hogan

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