“Think of your website as the menu and your social media as a tour of the restaurant. Your website will tell consumers whether or not they’re interested, and social should give them a better idea of the experience and help them make a decision to dine there.”
— Katelyn Baginski, IDS Social Media Manager
Any way you look at it, social media marketing is an important strategy for any business plan. As Katelyn explains above, websites only provide so much information; social media gives consumers a deeper look into your brand and can help them make a decision whether or not to do business with you.
There’s a lot to consider when weighing the options between paid and organic social media management for franchises. As the premier digital marketing agency, Integrated Digital Strategies (IDS) can help you navigate the ever-changing digital landscape and provide innovative and integrated solutions tailored to your unique business needs.
Social media marketing is in our blood. We can help you develop social media management services that attract new consumers and further fine-tune your posts to reach a wider audience of qualified leads.
Paid vs. Organic
With an increase in social media usage due to the pandemic, there’s been a great increase in the number of people that advertisers could reach. Spending a portion of your advertising or marketing budget on social media is no longer considered optional; it’s a must to get your brand’s name out there and target new audiences.
Paid and organic social media marketing strategies are two different parts of a whole. Depending on your brand’s goals, you can use one or both to achieve a strategy that works well for you.
Think of paid social media as advertising. Businesses use paid social to raise brand awareness, attract new followers, promote the latest deals, generate leads, and drive conversions. Brands pay money to social media sites to have their content shared with specific, targeted audiences, boost organic content, and design unique advertisements.
On the other hand, organic social media is free content in the form of posts, photos, videos, memes, stories, and more, that all users can share with each other. Brands can use organic social to establish their personality and voice, build relationships through content, engage customers, and support them with customer service. Organic social media is the best way to nurture connections with your customers.
“Organic social media is the best way to humanize your brand. It can help you reach a different audience and showcase your brand personality. It’s a great place to provide additional information that can’t be found on your website: brands should share behind-the-scenes and in-the-moment content, user-generated content, and current company happenings. Social is all about curating communities and connecting with current and potential customers. It’s a place to hold conversations, share industry knowledge, and provide information that can help customers make decisions about purchasing. While it’s not a major lead driver, it’s a great tool to increase awareness and influence consumers.”
— Katelyn Baginski, IDS Social Media Manager
5 Reasons to Choose Organic Social
- Organic social media humanizes your brand. Organic social can help build brand awareness, build brand loyalty, curate communities, showcase brand personality, show authenticity, strengthen credibility, and increase referrals and sales.
- Social media is the new search engine. Chances are your target audience is using social media regularly. Customers regularly use social media to search for products, services, and reviews, usually around the same time they are looking at your website.
- Usage continues to see growth in the social media sector. All major social platforms reported strong increases in engagement since the pandemic, with as many as half of U.S. adults using social media more. Globally, more than 3.5bn people use social media every day: that’s about half of the world’s population.
- Business objectives have measurable results. By utilizing social media data and tracking metrics, you can measure the effectiveness of your efforts via follows, shares, saves, comments, likes, @mentions, clicks, email sign-ups, and testimonials.
- Grow your audience and keep them engaged. By developing engaging content, a consistent posting schedule, and using hashtags, you can stop the scroll and allow more people who are not following you to find you.
At IDS, our social media management and suite of digital marketing services for franchises present your best, most authentic self to potential customers and complete your business’ online profile. We can help take your organic social to the next level.
Are you interested in learning more about IDS’ social media management for franchises and how we can improve your strategy moving forward? Get in touch with a member of our team today!