Why Outbound Marketing is a Thing of the Past | Integrated Digital Strategies

Why Outbound Marketing is a Thing of the Past

Inbound marketing for franchises is a must in the 21st century. You rely on modern technology to run your business. Internet-based resources support business owners at just about every turn, from ordering, to record-keeping, to communication. You don’t rely on outdated technology in your day-to-day work, so why would you utilize it to promote your franchise brand? Put down that Rubik’s Cube and turn down your boom box, we’re about to show you how inbound marketing utilizes technology to effectively reach out to today’s potential investors.

A Less Effective Approach

Many business owners view traditional outbound marketing strategies as tried-and-true methods to reach out to potential customers. By utilizing limited information, a target audience is identified and blitzed with advertisements. Consumers today are used to a constant barrage of advertising, from billboards to television, to direct mail. Many of us, consciously or subconsciously, have come up with strategies to avoid these advertisements – did you know that 44% of direct mail is never even opened? Many companies with great investment offerings are forced to reduce their message to a quick pitch that’s designed to be more flashy than informative.

outbound marketing + IDS

Inbound marketing, on the other hand, takes a much more sophisticated approach. At Integrated Digital Strategies, we work with companies like Facebook and Google to analyze consumer habits: what they’re searching for, what they like, what they do every day, and what they aspire to. This data goes far deeper than the superficial demographic data that limits outbound marketing and allows us to create highly-informative campaigns directly targeted to your potential investors. Not only is this a more effective way to reach potential franchisees, it’s more economical  too: On average, it costs $135 to develop a lead with inbound marketing strategies as opposed to $346 using outbound marketing strategies. As you can see, inbound marketing for franchises is easily one of the  best ways to expand your brand.

Integrated Digital Strategies Knows Inbound Marketing for Franchises

At Integrated Digital Strategies, our we serve many clients. However, franchise brands are our specialty. Our team has a comprehensive understanding of the franchising industry, and we know how challenging it can be to find the right investors. We regularly attend franchising events and are always learning more about today’s industry, the ideal franchise investors, and how to attract their attention to the brands we serve. Our knowledge of franchising combined with our expertise in inbound marketing strategies make us a perfect fit for franchisors large and small. We offer a wide range of inbound marketing for franchises through services like web design and development, content marketing, video production, and more. We’ll work with you to create a customized marketing package that fits your budget while greatly increasing the efficacy of your marketing efforts.

Are you ready to bring your marketing efforts into the 21st century? Let Integrated Digital Strategies help! Visit us online to learn more about how we maximize inbound marketing for franchises.