Many companies invest in one or two B2B marketing services, but oftentimes they don’t have a marketing strategy. That is, to say, they haven’t coordinated their efforts between trade shows, web development, SEO, and so forth. A lack of strategy can lead to a disparate campaign that’s targeting the wrong audience and content that’s more focused on your company than your ideal prospects – losing their interest as a result. An uncoordinated campaign is a waste of your time and your marketing budget.
Taking the time to document and outline a comprehensive strategy can pay off for B2B companies. ClickZ’s Jacqueline Dooley points out: “Nearly 70% of the top performing B2B marketers … noted that their organization had a documented marketing strategy compared with just 16% of the least successful marketers.”
While it’s clear that a comprehensive marketing plan is important for B2B companies, many of them don’t have the time to coordinate one on their own. That’s where Integrated Digital Strategies (IDS) comes in. We provide B2B content marketing services (and much more) to help our clients meet their lead generation goals.
IDS is a digital marketing agency that creates customized, coordinated marketing plans for each of our clients. We take into account your unique needs to design a campaign that’s right for you. We work with a team of web developers, graphic designers, and content creators to revitalize your digital presence and help you connect with the prospective customers you need. A few of our key services include:
These are just some of the B2B marketing services IDS provides to help our clients expand their customer bases.
Our eBook, The IDS Guide to Generating Highly Qualified Website Leads for B2B Manufacturers, delves deeper into the importance of creating a comprehensive digital marketing strategy.
Additional topics in the eBook include:
Contact IDS today for a free competitive analysis to show how our B2B marketing services can help boost your lead flow!