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Integrated Digital Strategies specializes in marketing and developing franchise brands. At the same time that online marketing has shifted from outbound marketing to inbound marketing, the franchise industry has seen explosive growth in the United States. There are more franchise opportunities now than ever before, so franchise companies need to update their online presence in order to find qualified leads.
IDS will produce a comprehensive inbound marketing program with a purpose of attracting your ideal franchise candidates through a well-balanced digital marketing program. As an extension of your sales and marketing team, our goal is to get franchise candidates further down the buying cycle. We have worked hand-in-hand with both industry-leading brands and emerging franchises since 2012 and our core marketing services are focused on Franchise Development Marketing.
Integrated Digital Strategies helps you expand your audience through inbound marketing strategies. Our team leverage the power of search engines, social media, video, and remarkable content to unleash your franchise brand.
Attract the right franchisees by creating content that resonates with them most.
Hear from our experts:
Co-Founder and Chief Revenue Officer
Senior Account Manager
Inbound marketing weeds out the tire-kickers and focuses squarely on attracting qualified and well-informed buyers searching for the best franchise opportunity for them.
Our experience with top franchise brands across a variety of industries suits us for any franchise concept. Our teams work to create a custom plan to fit any franchise brand's needs. Some of the brands we have worked with include:
We can help you leverage the power of SEO, social media, digital advertising and engaging content & video to unleash your franchise brand.
Persona Marketing allows for you to build your story that best resonates with the franchise buyer that will be most successful in your system. Buyer personas help you understand your audience and different groups they fall into, which supports your content strategy. You don’t want to fall into the trap that your website content caters to one group. You want to make sure that you are showing the right content to the right personas.
Franchise buyers begin with online searches and ask Google most of their questions. Your franchise sales website must be highly visible and prominent.
Give your prospects something of value when they visit your website. Well-researched and compelling content that will build your site as an educational hub of information will drive lead flow.
Your franchise blog is the foundation for i
nbound marketing success. You must create educational content that helps franchise buyers with common questions, pain points, “care-abouts” and more. Create blog content that fuels your website with fresh information (which search engines love) and topics that engage and resonate with your best prospects.
Expand and amplify your content and advertising message to a highly-targeted audience (franchise prospects). Ads are hyper-targeted to national or select regions and clearly outline and compel visitors to engage with your brand. Layering remarketing to create brand recall and re-enforce your brand as visitors browse the web and social media.