Clone of Franchise Marketing and Development | Integrated Digital Strategies
INTEGRATED DIGITAL STRATEGIES

Franchise Marketing and Development

Integrated Digital Strategies specializes in marketing and developing franchise brands. At the same time that online marketing has shifted from outbound marketing to inbound marketing, the franchise industry has seen explosive growth in the United States. There are more franchise opportunities now than ever before, so franchise companies need to update their online presence in order to find qualified leads. 

Our Expertise

IDS will produce a comprehensive inbound marketing program with a purpose of attracting your ideal franchise candidates through a well-balanced digital marketing program. As an extension of your sales and marketing team, our goal is to get franchise candidates further down the buying cycle. We have worked hand-in-hand with both industry-leading brands and emerging franchises since 2012 and our core marketing services are focused on Franchise Development Marketing. 

Integrated Digital Strategies helps you expand your audience through inbound marketing strategies. Our team leverage the power of search engines, social media, video, and remarkable content to unleash your franchise brand.

Attract the right franchisees by creating content that resonates with them most.

Hear from our experts:

Joseph Mohay

Co-Founder and Chief Revenue Officer

Madeleine Ta'ala

Senior Account Manager

The Inbound Marketing Process:

Inbound marketing weeds out the tire-kickers and focuses squarely on attracting qualified and well-informed buyers searching for the best franchise opportunity for them.

Attract:

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    Content Creation
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    SEO
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    Persona Marketing
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    Digital Advertising

Convert:

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    Downloadable Content Offers
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    Landing Pages
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    Calls To Action

Close:

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    Email Nurturing and Marketing Automation
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    CRM
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    Closed-Loop Reporting

Our Franchise Development Marketing Strategies Focus On:

Persona Development/ Marketing

Search Engine Optimization (SEO)

Downloadable Content/Lead Magnets

Blogging with a Purpose

Digital Advertising & Content Promotion

Key Franchise Brands

Our experience with top franchise brands across a variety of industries suits us for any franchise concept. Our teams work to create a custom plan to fit any franchise brand's needs.  Some of the brands we have worked with include:

Client Testimonials

I spent months vetting essentially every well-known franchise focused marketing company. After receiving detailed proposals and speaking with dozens of vendors it was clear that Steve, Joe and the team at IDS were the best choices. Not only was their pricing the best, the IDS team were unequivocally the easiest and best to deal with on such a large project. Most importantly after completing the projects, we needed to see a quick ROI. Bottom line, within 6 months of launching all sites and marketing plans we had closed deals and positive ROI.
Jason Anderson
Chief Technology Officer at United Franchise Group
With every new client, the services keep getting better. We’re working with the best team we’ve ever had at IDS and our lead generation is having the best year we’ve ever had as a brand. I look forward to a fantastic 2016 and even better 2017.
Dustin Thompson
Director of Franchise Sales & Marketing
Working with IDS has been a positive and refreshing experience. They understand the value of establishing a true partnership. Too many digital solution companies offer cookie-cutter services with little effort put into understanding the values of the customers they serve. From the start, Steve, Joe, Kim, and the rest of the IDS team took the time to learn our business. They deeply understand our values and goals, and have helped us better communicate our story to our target market. Equally important, they have produced tangible results for our website. Not only is our site one of the best-looking sites in the industry, it’s creating a high level of user engagement and lead generation for our franchisees. If you are looking for a results-driven digital team with personality, IDS is the company for you.
Brandon Moxam, CFE
Vice President of Marketing &
Operations - U.S. Lawns, Inc.
We engaged IDS to design a new franchise sales website with content focused on SEO optimization. They also created and managed ongoing blog content. IDS created franchise targeted persona’s and marketed to them through Google Ads and Facebook while tracking stats and ROI. Lastly, they develop a Facebook strategy to attract leads for resale opportunities. We could not be more pleased with how IDS has wrapped their arms around us through each process to satisfy our needs. Their communication is beyond expectation and they’ve introduced us to other resources who we’ve also engaged with. IDS is a true partner investing in our success which makes for a sustained long term relationship.
Ken Peterson
Founder & CEO of Apricot Lane Boutique
IDS is a crucial member of our Digital Marketing team. They took the time to understand our brand, our goals and the persona of our perfect candidate, and we have transformed our Digital Marketing strategy and positioned our company for growth and success. With their expertise in our marketplace and the ever-changing tools and techniques associated with advertising on the web, IDS has changed the dynamics of our marketing efforts, and helped Supporting strategies achieve our aggressive franchise sales goals.
Stephen Scultz
Director of Franchise Development
– Supporting Strategies
We have been very satisfied with the results IDS has delivered. I researched multiple companies when looking to revamp our franchise development website. From the start, Steve, Joe, and his team shared the radical personalization our team believes in. They really took the time to understand our culture and brand which showed in the final product. In addition, our lead flow increased 91% in less than a year. I highly recommend IDS!
Todd Chapman
Director of Franchise Recruiting
– U.S. Lawns, Inc.
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Let iDS Help with Your Inbound Marketing

We can help you leverage the power of SEO, social media, digital advertising and engaging content & video to unleash your franchise brand.