Content Marketing - Integrated Digital Strategies

Content Marketing

Using content to attract and inform your prospects makes a huge difference. Take a look at these two statistics:
B2B: Did you know that 60% of decision makers say unique content helps them make intelligent buying decisions?
B2C: 61% of consumers looking for your products and services are more likely to buy from companies that offer custom content. 

Quality Content Is a Must

Quality content on your website – information that prospective and current clients will find useful and interesting – is a game-changer. When visitors navigate your site, it's analogous to them walking into a store. If you have good site content, it’s the same as having shelves stocked full of inventory and things to buy. Conversely, a website that lacks relevant and engaging information is like a store that has little or nothing to sell.

Depending on what your website has to offer, people will either spend time on it or they'll leave.  If you inform your visitors and attract their attention with rich content, the time they spend on your site increases, along with page views. Websites that lack compelling content run the risk of having a high bounce rate, with visitors leaving soon after they arrive.

Inform Others of Your Product or Service

One of the most important tenets of inbound marketing is to inform people of your product or services rather than sell them on it. Great content does that for you. When an interested party visits your site, he or she will likely have questions that need answers. When your content provides those answers, the probability of that visitor becoming a qualified lead increases exponentially. In other words, people who spend time on your site and gain knowledge as a result are far more likely to buy from you than a person who knows little about the products and services you offer.

Creating the Right Persona

A big part of good content marketing is creating the right persona, your ideal buyer. We do this by developing several fictitious characters who represent your best customer or client. The strategy is to identify those who need and want your product and services. Persona development enables IDS to produce content that speaks to the unique needs and concerns of these potential buyers. The end result is that by the time they reach out to you with a phone call or a request for more information, they are a well-informed lead who has worked their way down to the middle of your marketing funnel.

Create Gated Content

Lastly, it’s important to make some of your content gated. What that means is you don’t give it away without getting something in return. This is usually accomplished by the use of a content collection form that requires a prospective client to provide, at minimum, a name, email address, and phone number. If you're selling high-value products and services, it may be important to request more information to fully qualify the lead.

Content Marketing in Search Engine Optimization (SEO)

Today, content marketing is integral to successful SEO. Google has been making aggressive algorithm changes over the past two years that make content even more important than ever before. Content of the highest quality, that answers your prospects' questions and gets shared on social media will help your website domain rank higher and higher. 


Body language and verbal cues are just some of the advantages of meeting your clients face to face -- and one way to mimic this personal connection online is through your website content. By publishing thought leadership articles that show off your expertise, you’ll start becoming known in your industry as a leader in your field. Who will your prospects think about the next time they have a need? 


Many studies have shown that people want to do business with companies that offer rich information online. Whether it’s search, social or email content, people love consuming helpful, relevant content. For instance, 1/4 of all Americans make purchase decisions based on blog content. Frequently updated social media profiles have also contributed to a 72% spike in sales. 

Client Testimonials

I spent months vetting essentially every well-known franchise focused marketing company. After receiving detailed proposals and speaking with dozens of vendors it was clear that Steve, Joe and the team at IDS were the best choices. Not only was their pricing the best, the IDS team were unequivocally the easies and best to deal with on such a large project. Most importantly after completing the projects, we needed to see a quick ROI. Bottom line, within 6 months of launching all sites and marketing plans Read more

Jason Anderson

With every new client, the services keep getting better. We're working with the best team we've ever had at IDs and our lead generation is having the best year we've ever had as a brand. I look forward to a fantastic 2016 and even better 2017.

Dustin Thompson

iDS is very responsive to our needs...I don't have to worry about our digital marketing.

Bain Pest Control

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