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Naturally attract your ideal franchise buyer with content that matters most to them!
What We Do:
At IDS, we take a balanced-approach to attract the very best franchise buyers for your brand. Our proven team of content writers, web developers and digital marketers will leverage the power of content, search engine optimization, social media, video content and laser-focused digital advertising to meet your franchise sales goals and objectives. We do this while lowering your cost-per-sale and reducing your reliance on lead portals and franchise brokers.
Some of the Benefits of Franchise Development Marketing with IDS:
Hear From Our CRO:
Chief Revenue Officer
Hear From US Lawns:
Senior Director of Franchise Recruiting – U.S. Lawns, Inc.
If you know what your franchise buyers are trying to achieve, you can help them reach their goals and overcome their challenges. Personas help create targeted content that will most effectively attract your ideal franchise buyers and convert them into leads for your sales team. Our content experts take time to review each persona to ensure we have the precise theme of content that resonates with prospective franchise buyers – this is the foundation of your inbound marketing strategy.
Prospective franchise owners and search engines value robust and relevant content on the core pages of your website. This content needs to be targeted to select keywords and give users and search engines a reason to come back. We create core content for websites based on personas, frequently asked questions, competitive analysis, and by creating topics based on SEO keyword research.
SEO Strategy and Insights
We utilize ongoing technical and content optimization tactics that raise the position of all your websites for the most attractive keywords and phrases related to your concept. Our SEO team conducts quarterly audits of three major SEO areas – content, backlinks, and technical onsite elements – and we analyze your top competitors to identify and take advantage of the competitive opportunities others might miss.
Our outreach team builds new relationships with publishers and editors across the Internet’s top publishing network. We select the best blogs, online publications, and business directories for your budget, with an emphasis on relevant audiences and high domain authority. This work provides each URL with proper authority building on an ongoing basis.
Franchise Development Video Production Services
Our in-house video production team has vast experience working with established-to-emerging franchise brands in telling your story in a visually-compelling and powerful way. We do this through interviews with existing franchisees, executives, end customers, and more. We have found that "A Day in the Life" videos resonate best with future franchise candidates. These videos answer their most important questions and essentially tells the franchise buyer how your franchise opportunity will impact their lives once they've taken the next step in their journey. Your on-location video will be placed and optimized on YouTube as well as your franchise sales website.
Every month, we produce a set of well-researched and professionally written blogs for publication on your franchise sales website, each one engaging and topical. A posting calendar, blog topics, and preliminary content are all delivered in advance for your approval. We apply best SEO practices to all blog content, including interlinking to core pages of your website and applying on-site calls to action to drive leads to your business.
eBooks and Infographics
We produce quarterly downloadable content offers in the form of franchise guides and brochures, E-books, infographics, case studies, and more, that serve as lead magnets on your website. We gather your materials, create and design content, and place custom call to action graphics on your website to attract users to your downloadable material. We know that robust and informative collateral is one of the best ways to demonstrate industry expertise and gain user trust.
Google AdWords and Remarketing
We house a wide range of smart advertising tactics that immediately attract franchise prospects and generate qualified leads through targeted Google search. We optimize your keywords and overall ad campaigns while reducing your cost-per-lead. We also reinforce brand awareness by running relevant display and image ads before audiences that have visited your website but didn’t initially convert as a lead.
Facebook Advertising and Remarketing
We know that most web users end up on Facebook at some point during the day or night, which is why it’s one of the most cost-effective marketing vehicles in the digital ecosystem. Facebook offers advanced targeting capabilities that allow you to reach and engage with your ideal franchise prospects. Your website visitors become a database of leads, and we continuously remarket to them on a regular basis. Our social media campaigns can extend to other mediums, including LinkedIn, if applicable. We may extend advertising via LinkedIn through LinkedIn InMail products if applicable to your niche.
Don't let us tell you how we deliver results. Hear from some of our valued franchise clients!
An essential part of the inbound philosophy is finding your prospects where they spend their time online. Retargeting ads is a way to ensure that your ads are seen by the people who want to see them.
Our experience with top franchise brands across a variety of industries suits us for any franchise concept. Our teams work to create a custom plan to fit any franchise brand's needs. Some of the brands we have worked with include:
We can help you leverage the power of SEO, social media, digital advertising and engaging content & video to unleash your franchise brand.