INTEGRATED DIGITAL STRATEGIES
Franchise Development Marketing
Naturally attract your ideal franchise buyer with content that matters most to them!
What We Do:
At IDS, we take a balanced-approach to attract the very best franchise buyers for your brand. Our proven team of content writers, web developers and digital marketers will leverage the power of content, search engine optimization, social media, video content and laser-focused digital advertising to meet your franchise sales goals and objectives. We do this while lowering your cost-per-sale and reducing your reliance on lead portals and franchise brokers.
Some of the Benefits of Franchise Development Marketing with IDS:
- Turn your franchise development site into a magnet that attracts your ideal franchise buyer
- Grow your brand’s digital presence in all the right places and find prospective franchisees where "they live online"
- Outrank your competitors with a robust, content-rich website that search engines love
- Count on experienced franchise development marketers as an extension of your team
Senior Director of Franchise Recruiting – U.S. Lawns, Inc.
Our Process:
Persona Development
If you know what your franchise buyers are trying to achieve, you can help them reach their goals and overcome their challenges. Personas help create targeted content that will most effectively attract your ideal franchise buyers and convert them into leads for your sales team. Our content experts take time to review each persona to ensure we have the precise theme of content that resonates with prospective franchise buyers – this is the foundation of your inbound marketing strategy.
Cornerstone Content
Prospective franchise owners and search engines value robust and relevant content on the core pages of your website. This content needs to be targeted to select keywords and give users and search engines a reason to come back. We create core content for websites based on personas, frequently asked questions, competitive analysis, and by creating topics based on SEO keyword research.
SEO Strategy and Insights
We utilize ongoing technical and content optimization tactics that raise the position of all your websites for the most attractive keywords and phrases related to your concept. Our SEO team conducts quarterly audits of three major SEO areas – content, backlinks, and technical onsite elements – and we analyze your top competitors to identify and take advantage of the competitive opportunities others might miss.
Link Building
Our outreach team builds new relationships with publishers and editors across the Internet’s top publishing network. We select the best blogs, online publications, and business directories for your budget, with an emphasis on relevant audiences and high domain authority. This work provides each URL with proper authority building on an ongoing basis.
Franchise Development Video Production Services
Our in-house video production team has vast experience working with established-to-emerging franchise brands in telling your story in a visually-compelling and powerful way. We do this through interviews with existing franchisees, executives, end customers, and more. We have found that "A Day in the Life" videos resonate best with future franchise candidates. These videos answer their most important questions and essentially tells the franchise buyer how your franchise opportunity will impact their lives once they've taken the next step in their journey. Your on-location video will be placed and optimized on YouTube as well as your franchise sales website.
Apricot Lane
"A Day in the Life"
Senior Helpers
"A Day in the Life"
U.S. Lawns
"A Day in the Life"
Blog Posts
Every month, we produce a set of well-researched and professionally written blogs for publication on your franchise sales website, each one engaging and topical. A posting calendar, blog topics, and preliminary content are all delivered in advance for your approval. We apply best SEO practices to all blog content, including interlinking to core pages of your website and applying on-site calls to action to drive leads to your business.
eBooks and Infographics
We produce quarterly downloadable content offers in the form of franchise guides and brochures, E-books, infographics, case studies, and more, that serve as lead magnets on your website. We gather your materials, create and design content, and place custom call to action graphics on your website to attract users to your downloadable material. We know that robust and informative collateral is one of the best ways to demonstrate industry expertise and gain user trust.
Google AdWords and Remarketing
We house a wide range of smart advertising tactics that immediately attract franchise prospects and generate qualified leads through targeted Google search. We optimize your keywords and overall ad campaigns while reducing your cost-per-lead. We also reinforce brand awareness by running relevant display and image ads before audiences that have visited your website but didn’t initially convert as a lead.
Facebook Advertising and Remarketing
We know that most web users end up on Facebook at some point during the day or night, which is why it’s one of the most cost-effective marketing vehicles in the digital ecosystem. Facebook offers advanced targeting capabilities that allow you to reach and engage with your ideal franchise prospects. Your website visitors become a database of leads, and we continuously remarket to them on a regular basis. Our social media campaigns can extend to other mediums, including LinkedIn, if applicable. We may extend advertising via LinkedIn through LinkedIn InMail products if applicable to your niche.
Don't let us tell you how we deliver results. Hear from some of our valued franchise clients!
Retargeting Ads: An Essential Part of Inbound Marketing
An essential part of the inbound philosophy is finding your prospects where they spend their time online. Retargeting ads is a way to ensure that your ads are seen by the people who want to see them.
Key Franchise Brands
Our experience with top franchise brands across a variety of industries suits us for any franchise concept. Our teams work to create a custom plan to fit any franchise brand's needs. Some of the brands we have worked with include:
Read what some of our customers have to say:
I spent months vetting essentially every well-known franchise focused marketing company. After receiving detailed proposals and speaking with dozens of vendors it was clear that Steve, Joe and the team at IDS were the best choices. Not only was their pricing the best, the IDS team were unequivocally the easiest and best to deal with on such a large project. Most importantly after completing the projects, we needed to see a quick ROI. Bottom line, within 6 months of launching all sites and marketing plans we had closed deals and positive ROI.
Chief Technology Officer at United Franchise Group
With every new client, the services keep getting better. We’re working with the best team we’ve ever had at IDS and our lead generation is having the best year we’ve ever had as a brand. I look forward to a fantastic 2016 and even better 2017.
Director of Franchise Sales & Marketing
Working with IDS has been a positive and refreshing experience. They understand the value of establishing a true partnership. Too many digital solution companies offer cookie-cutter services with little effort put into understanding the values of the customers they serve. From the start, Steve, Joe, Kim, and the rest of the IDS team took the time to learn our business. They deeply understand our values and goals, and have helped us better communicate our story to our target market. Equally important, they have produced tangible results for our website. Not only is our site one of the best-looking sites in the industry, it’s creating a high level of user engagement and lead generation for our franchisees. If you are looking for a results-driven digital team with personality, IDS is the company for you.
Vice President of Marketing &
Operations - U.S. Lawns, Inc.
We engaged IDS to design a new franchise sales website with content focused on SEO optimization. They also created and managed ongoing blog content. IDS created franchise targeted persona’s and marketed to them through Google Ads and Facebook while tracking stats and ROI. Lastly, they develop a Facebook strategy to attract leads for resale opportunities. We could not be more pleased with how IDS has wrapped their arms around us through each process to satisfy our needs. Their communication is beyond expectation and they’ve introduced us to other resources who we’ve also engaged with. IDS is a true partner investing in our success which makes for a sustained long term relationship.
Founder & CEO of Apricot Lane Boutique
IDS is a crucial member of our Digital Marketing team. They took the time to understand our brand, our goals and the persona of our perfect candidate, and we have transformed our Digital Marketing strategy and positioned our company for growth and success. With their expertise in our marketplace and the ever-changing tools and techniques associated with advertising on the web, IDS has changed the dynamics of our marketing efforts, and helped Supporting strategies achieve our aggressive franchise sales goals.
Director of Franchise Development
– Supporting Strategies
We have been very satisfied with the results IDS has delivered. I researched multiple companies when looking to revamp our franchise development website. From the start, Steve, Joe, and his team shared the radical personalization our team believes in. They really took the time to understand our culture and brand which showed in the final product. In addition, our lead flow increased 91% in less than a year. I highly recommend IDS!
Director of Franchise Recruiting
– U.S. Lawns, Inc.
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Let IDS Help with Your Inbound Marketing
We can help you leverage the power of SEO, social media, digital advertising and engaging content & video to unleash your franchise brand.
