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Newsroom

Our latest collection of industry news, press releases, and agency updates at IDS. 

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Franchise Giant Batteries Plus Signs with Integrated Digital Strategies

May 2021 (PRWEB) Integrated Digital Strategies, a nationally recognized digital marketing firm specializing in campaigns for established and emerging franchise brands, has added Batteries Plus to its expanding list of top-tier franchise development clients.

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IDS Recognized by Entrepreneur Magazine as a Top-Tier Franchise Digital Marketing Agency

Feb. 2021 (PRWEB) Integrated Digital Strategies (IDS), a nationally recognized digital marketing firm specializing in campaigns for established and emerging franchise brands has been...

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Joe Mohay Talks Trust in Franchise Selling on Vendasta’s “Conquer Local” Podcast

Jan. 2021 (PRWEB) Our very own Joe Mohay got a chance to sit down with George Leith on episode 332 of Vendasta’s Conquer Local podcast to talk the X’s and O’s of franchise sales...

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Award-winning Digital Marketing Firm, Integrated Digital Strategies, Relocates as a Result of New Growth

Feb. 2019 (PRWEB) Integrated Digital Strategies (IDS), a nationally recognized digital marketing firm specializing in campaigns for established and emerging franchises, has moved its offices to a larger location...

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Honor Yoga Taps Integrated Digital Strategies to Develop and Implement Robust Website

May 2021 (PRWEB) Integrated Digital Strategies, a nationally recognized digital marketing firm servicing emerging franchise brands, is pleased to announce its partnership with Honor Yoga...

 
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IDS Enjoys a Robust Year and Continues to Meet the Needs of Clients During the Pandemic

Jan. 2021(PRWEB) As the world rounds the corner of a very challenging year and looks ahead to a new one, Integrated Digital Strategies (IDS), an award-winning digital marketer...

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Integrated Digital Strategies (IDS) Rebrands with New Logo and New Website

Feb. 2020 (PRWEB) Integrated Digital Strategies (IDS), a complete digital marketing solution, has rebranded and unveiled a new logo — the lighthouse. Specializing in franchise brands, franchise development and local franchisee marketing, IDS recently debuted...

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IDS Adds Top-Tier Clients and Continues to Enjoy Impressive Growth!

April 2021 (PRWEB)  Integrated Digital Strategies (IDS), a nationally recognized digital marketing firm has closed out the first quarter with multiple new clients added to its roster, as it continues to grow at an impressive clip.

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 FranDev Players: Mark Renehan, Director Of Franchise Development at IDS

Feb. 2021 (1851Franchise)Years ago, Mark Renehan took a job at a local trampoline park, Altitude Trampoline Parks. Within months, he found himself on the corporate team, working in the wide world of franchising...

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Successful Franchisor Stories: The Titus Family and UFG

Nov.2021 (IDS) At IDS, we’ve worked with dozens of franchise brands and have been a part of many successful franchisor stories. This month, Franchise Consultant Magazine features...

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IDS

GREATER BOSTON
6 Chestnut Street Unit 210
Amesbury, MA 01913

ORLANDO
100 E Pine Street Suite #110
Orlando, FL 32801

Franchise Marketing Services

  • Content, Branding, and Personas
  • Paid Digital Advertising
  • Search Engine Optimization
  • Social Media Marketing
  • On-Location Video Production
  • Website Development
  • Analytics and Strategy
  • Competitive Analysis

Franchise Industries We Serve

  • Food and Beverage
  • Healthcare
  • Health and Wellness
  • Business Services
  • Cleaning
  • Consumer Services
  • Emerging Brand and Industry
  • Executive
  • Home and Life
  • Technology

B2B Digital Marketing Services

  • SEO
  • Web Development
  • Email Marketing
  • Content Marketing
  • Social Media Marketing
  • Paid Digital Advertising
  • Analytics and Strategy Services
  • Video Production
  • Product Marketing
  • Online Event Marketing
  • Brand Building
  • Competitive Analysis

B2B Industries We Serve

  • Agribusiness
  • Chemical Processing
  • Construction
  • Educational Services
  • Electronics
  • Energy and Utilities
  • Financial Services
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  • Manufacturing
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© 2020 Integrated Digital Strategies | All Rights Reserved

IDS' Guide to Localized Marketing

IDS
  • About Us
    ▼
    • Testimonials
    • Our Team
    • Careers
  • Franchise Solutions
    ▼
    • Franchise Sales Management
    • Franchise Development
    • Franchisee Marketing
  • Franchise Marketing
    ▼
    • Services
      ▼
      • Content, Branding, and Personas
      • Paid Digital Advertising
      • Search Engine Optimization
      • Social Media Marketing
      • On-Location Video Production
      • Website Development
      • Analytics and Strategy
      • Competitive Analysis
    • Industries
      ▼
      • Food and Beverage
      • Healthcare
      • Health and Wellness
      • Business Services
      • Cleaning
      • Consumer Services
      • Emerging Brand and Industry
      • Executive
      • Home and Life
      • Technology
  • B2B Marketing
    ▼
    • B2B Services
      ▼
      • SEO
      • Web Development
      • Email Marketing
      • Content Marketing
      • Social Media Marketing
      • Paid Digital Advertising
      • Analytics and Strategy Services
      • Video Production
      • Product Marketing
      • Online Event Marketing
      • Brand Building
      • Competitive Analysis
    • B2B Industries
      ▼
      • Electronics
      • Financial Services
      • Software & Technology
      • Oil and Gas
      • Energy and Utilities
      • Educational Services
      • Construction
      • Pharmaceuticals and Healthcare
      • Chemical Processing
      • Professional Services
      • Agribusiness
      • Food and Beverage
      • Manufacturing
  • Resources
    ▼
    • Blog
    • Downloadable Content
    • Newsroom
    • FAQ
    • Common Marketing Terms
  • Contact Us

Senior Account Manager

This person will have an exciting opportunity to be the lead voice on well-known brands across the nation in a booming industry of franchising.

The desired candidate for the AM position will have experience planning and managing digital marketing projects for a portfolio of clients. This person will be the main point of contact both internally and externally for our clients while serving with a level of knowledge of key digital marketing strategies. 

Strong experience with client on-boarding, planning, fulfillment, and reporting of routine digital marketing deliverables are critical to the success of the selected candidate. Strong communication skills and the ability to meet the needs of internal and external stakeholders are required for this position in conjunction with the candidate’s knowledge of digital marketing, and the changes in the industry around SEO, SEM, social media, analytics, email marketing, content marketing, and UX website best practices. This candidate must also possess the skills needed to be helping account managers and other colleagues within IDS of the latest technology and industry enhancements are part of the job expectation.

Requirements:

  • Experience working amongst a team of Digital Account Managers
  • Responsible for the full understanding of IDS’ suite of digital marketing vendors and services
  • Ensure timely delivery and fulfillment of digital marketing products and services
  • Experience in managing the development of new websites and maintenance of existing sites
  • Strong interpersonal skills and the ability to foster an environment of teamwork and collaboration across our different digital marketing departments
  • Experience working in Project Management systems such as Bitrix, Jira, or Basecamp (Bitrix a bonus)
  • Strong understanding and tactical experience working within digital marketing channels such as Paid Search, SEO, Display, Social, Content Marketing, UX, and Analytics (Certifications a bonus)
  • Ability to curate presentations and reports that align with client marketing goals and objectives with strong data-driven storytelling
  • Experience working in reporting tools such as Ninjacat, Domo, or Tableau.
  • Involvement in client growth opportunities
  • Work closely with Senior Account Managers, Operations, and the Executive Team to deliver routine updates surrounding the delivery and execution of IDS’ onboarding, leveraged platforms, client growth opportunities and company growth opportunities.
  • Experience in Franchising or B2B Marketing Strategy

Job Type: Full-time

Required education: Bachelor's

Required Digital Marketing Experience:

3+ years minimum

Job Location:

Amesbury, MA

COVID-19 considerations

  • To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Account Manager

The desired candidate for the AM position will have experience planning and managing digital marketing projects for a portfolio of clients. This person will be the main point of contact both internally and externally for our clients while serving with a level of knowledge of key digital marketing strategies. 

Strong experience with client on-boarding, planning, fulfillment, and reporting of routine digital marketing deliverables are critical to the success of the selected candidate. Strong communication skills and the ability to meet the needs of internal and external stakeholders are required for this position in conjunction with the candidate’s knowledge of digital marketing, and the changes in the industry around SEO, SEM, social media, analytics, email marketing, content marketing, and UX website best practices. This candidate must also possess the skills needed to be helping account managers and other colleagues within IDS of the latest technology and industry enhancements are part of the job expectation.

Requirements:

  • Experience working amongst a team of Digital Account Managers
  • Responsible for the full understanding of IDS’ suite of digital marketing vendors and services
  • Ensure timely delivery and fulfillment of digital marketing products and services
  • Experience in managing the development of new websites and maintenance of existing sites
  • Strong interpersonal skills and the ability to foster an environment of teamwork and collaboration across our different digital marketing departments
  • Experience working in Project Management systems such as Bitrix, Jira, or Basecamp (Bitrix a bonus)
  • Strong understanding and tactical experience working within digital marketing channels such as Paid Search, SEO, Display, Social, Content Marketing, UX, and Analytics (Certifications a bonus)
  • Ability to curate presentations and reports that align with client marketing goals and objectives with strong data-driven storytelling
  • Experience working in reporting tools such as Ninjacat, Domo, or Tableau.
  • Involvement in client growth opportunities
  • Work closely with Senior Account Managers, Operations, and the Executive Team to deliver routine updates surrounding the delivery and execution of IDS’ onboarding, leveraged platforms, client growth opportunities and company growth opportunities.
  • Experience in Franchising or B2B Marketing Strategy

Job Type: Full-time

Required education:

  • Bachelor's

Required Digital Marketing Experience:

  • 1-2 years minimum

Job Location:

  • Amesbury, MA

Job Type: Full-time

COVID-19 considerations

To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Digital Marketing Analyst

The desired candidate for this position will manage paid search and display campaigns on Google and Bing. This candidate will report to the Director of Search. A successful SEM Specialist will effectively manage account setup and implementation, strategy, and budget while working cross-collaboratively with the SEO, Content, Social, and Account Management teams in order to maximize a client's ROI. (Paid Social is a bonus)

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search and display campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Consult Account Managers on landing page best practices and copy adjustments needed to improve post-click engagement and conversion.
  • Perform ongoing paid keyword discovery, expansion, and optimization
  • Research and analyze competitor advertising
  • Keep the team informed on industry news and trends

Requirements

  • Google Ads Certified
  • Proven SEM experience and success managing PPC campaigns across Google and Bing (Social a Bonus)
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools
  • Experience with website analytics tools (ex. Google Analytics)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Required education: Bachelor's

Required Digital Marketing Experience: 1-2 years minimum

Job Location: Amesbury, MA

Job Type: Full-time

COVID-19 considerations:

To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Apply Now

  • Accepted file types: jpg, png, pdf, docx.

Senior Content Writer

Integrated Digital Strategies is seeking a senior digital marketing content writer to add to its talented content team. The preferred candidate will have a college degree in Communications, English, Writing, or a related field. The successful candidate should be prepared to provide writing samples as well as professional and personal references.

This candidate will primarily be responsible for the writing of digital content deliverables for a variety of clients across several industries. This candidate will also be responsible for managing our content team to ensure excellent fulfillment and quality of our content. Writing and editing projects include but are not limited to the following:

This is an exciting opportunity to be a lead voice on well-known brands across the nation in a booming industry of franchising. Writing and editing projects include but are not limited to the following:

  • Blogs
  • eBooks
  • Infographics
  • Web page copy
  • Email campaigns
  • Ad copy
  • Social media postings

Writing will need to account for spelling, grammar, context, and clarity, and also for the style and voice of each individual client. All writing is performed through a combination of Microsoft Word, Google Docs, and the WordPress CMS.

Additional tasks might include but are not limited to:

  • Uploading content to the WordPress CMS
  • Assisting in the creation of content editorial calendars
  • Occasional client interaction, both via phone/video conference or in-person
  • The writer will need to navigate IDS’ project management platform (Bitrix24) to create tasks, edit content, upload content, communicate with coworkers, and more.

Required Skills:

  • Proficiency in the Microsoft suite of products
  • Strong writing and editorial skills, including a mastery of the English language, spelling, and grammar
  • Eagerness to develop their skills and learn about the franchise industry
  • Experience working collaboratively across digital marketing teams, including account managers, SEO professionals, and operations
  • Knowledge of SEO as it pertains to content production and optimization
  • Sound content research and fact-checking capabilities
  • Motivated, self-starter who can work independently and take ownership of their work and their accounts in a deadline-driven environment
  • Excellent communication skills, both verbally and in written form
  • Knowledge and proficiency of the WordPress CMS is preferred, but not required
  • An appreciation for brand voice and maintaining consistency across all marketing channels

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Flexible schedule
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Professional development assistance
  • Vision insurance

Schedule:

  • 8 hour shift

Education:

  • Bachelor's (Preferred)

Experience:

  • Digital Marketing: 3 years (Preferred)
  • Writing: 3 years (Preferred)

Work Location:

  • One location

Company's website:

  • www.idigitalstrategies.com

Work Remotely:

  • Temporarily due to COVID-19

COVID-19 Precaution(s):

  • Remote interview process
  • Social distancing guidelines in place
  • Virtual meetings
  • Sanitizing, disinfecting, or cleaning procedures in place