A key part of inbound marketing is creating targeted, relevant advertisements that reach your franchise prospects at the time when they are ready to see them. At IDS we use a number of online advertising strategies, including retargeting ads, which shows your company’s ads to those who are searching for something related.
For example, a prospect who searches for a franchise opportunity may see a paid ad at the top of the Google results for your franchise company. Then, as that prospect continues to surf the internet, your company’s franchise ads will continue to appear on other pages over a period of days and weeks.
Strategically placing ads keeps your franchise on your prospects’ minds. Before they know it, they are seeing your brand everywhere, leaving a lasting impression.