IDS

Common Marketing Terms

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There are a number of common marketing terms that we use in the industry. A few of them are outlined here, and feel free to contact us if you run into any other unfamiliar language on our site. At IDS, we pride ourselves on making digital marketing accessible to just about everyone – you don’t need to be an expert to make the most of our services.

A business meeting
Writing content for a website

CONTENT Marketing

This includes everything that makes up your digital presence, from web pages to brochures to videos. IDS can help you totally optimize your content so that it reaches a large audience of qualified leads.

Received Email

EMAIL MARKETING

Sometimes it’s not enough to funnel leads from where they live online to your website. In these cases, reaching out to them directly via strategic emails is the best move. IDS can help you design a customized “email drip” campaign that’s designed to inform your customers of your offering while starting a more individual relationship.

AFC Urgent Care Center ribbon cutting

FRANCHISE MARKETING

The marketing strategies we use with franchisors are different than those we use for consumer-facing clients. Franchise marketing refers to the process of marketing specifically to find investors rather than customers.

An account manager celebrating good statistics

LEAD TRACKING AND SCORING

This term refers to the process of analyzing the leads you are getting, and then determining how they arrived at your business and how likely they are to become customers or franchisees. This allows us to determine how to find more high-quality leads.

Navigating to a location

LOCATION MARKETING

Whether you want to open a franchise in a particular area or drive more traffic to a local business, there are specific things you can do to capture the attention of prospects in your area. IDS can help increase your visibility in specific communities.

Looking at a website on a tablet

OPTIMIZE

You might have great content, but if no one can see it, is it really effective? The process of “optimizing” content involves tweaking it to ensure it will reach the right audience.

Business statistics

PPC

This term stands for “pay-per-click” and refers to strategies that involve paying for advertising across social media, search engines, and website placements.

Searching for a website

SEO

Short for “search engine optimization,” this term is used to refer to strategies that “speak” to search engines to help pages rank higher in results.

Developing a website for a business

WEBSITE DEVELOPMENT

A lot more goes into a great website than engaging content and eye-catching graphics. Web development refers to the process of creating or improving a website from the bottom-up, beginning with finding great keywords, including testing to ensure it displays correctly on a range of devices, ending with a site launch.

These are just a few helpful terms to keep in mind as you browse our website.

If you need more information about these or any other common marketing terms, don’t hesitate to reach out!

CONTACT US
IDS

GREATER BOSTON
6 Chestnut Street Unit 210
Amesbury, MA 01913

ORLANDO
100 E Pine Street Suite #110
Orlando, FL 32801

IDS' Guide to Localized Marketing

Senior Account Manager

This person will have an exciting opportunity to be the lead voice on well-known brands across the nation in a booming industry of franchising.

The desired candidate for the AM position will have experience planning and managing digital marketing projects for a portfolio of clients. This person will be the main point of contact both internally and externally for our clients while serving with a level of knowledge of key digital marketing strategies. 

Strong experience with client on-boarding, planning, fulfillment, and reporting of routine digital marketing deliverables are critical to the success of the selected candidate. Strong communication skills and the ability to meet the needs of internal and external stakeholders are required for this position in conjunction with the candidate’s knowledge of digital marketing, and the changes in the industry around SEO, SEM, social media, analytics, email marketing, content marketing, and UX website best practices. This candidate must also possess the skills needed to be helping account managers and other colleagues within IDS of the latest technology and industry enhancements are part of the job expectation.

Requirements:

  • Experience working amongst a team of Digital Account Managers
  • Responsible for the full understanding of IDS’ suite of digital marketing vendors and services
  • Ensure timely delivery and fulfillment of digital marketing products and services
  • Experience in managing the development of new websites and maintenance of existing sites
  • Strong interpersonal skills and the ability to foster an environment of teamwork and collaboration across our different digital marketing departments
  • Experience working in Project Management systems such as Bitrix, Jira, or Basecamp (Bitrix a bonus)
  • Strong understanding and tactical experience working within digital marketing channels such as Paid Search, SEO, Display, Social, Content Marketing, UX, and Analytics (Certifications a bonus)
  • Ability to curate presentations and reports that align with client marketing goals and objectives with strong data-driven storytelling
  • Experience working in reporting tools such as Ninjacat, Domo, or Tableau.
  • Involvement in client growth opportunities
  • Work closely with Senior Account Managers, Operations, and the Executive Team to deliver routine updates surrounding the delivery and execution of IDS’ onboarding, leveraged platforms, client growth opportunities and company growth opportunities.
  • Experience in Franchising or B2B Marketing Strategy

Job Type: Full-time

Required education: Bachelor's

Required Digital Marketing Experience:

3+ years minimum

Job Location:

Amesbury, MA

COVID-19 considerations

  • To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Account Manager

The desired candidate for the AM position will have experience planning and managing digital marketing projects for a portfolio of clients. This person will be the main point of contact both internally and externally for our clients while serving with a level of knowledge of key digital marketing strategies. 

Strong experience with client on-boarding, planning, fulfillment, and reporting of routine digital marketing deliverables are critical to the success of the selected candidate. Strong communication skills and the ability to meet the needs of internal and external stakeholders are required for this position in conjunction with the candidate’s knowledge of digital marketing, and the changes in the industry around SEO, SEM, social media, analytics, email marketing, content marketing, and UX website best practices. This candidate must also possess the skills needed to be helping account managers and other colleagues within IDS of the latest technology and industry enhancements are part of the job expectation.

Requirements:

  • Experience working amongst a team of Digital Account Managers
  • Responsible for the full understanding of IDS’ suite of digital marketing vendors and services
  • Ensure timely delivery and fulfillment of digital marketing products and services
  • Experience in managing the development of new websites and maintenance of existing sites
  • Strong interpersonal skills and the ability to foster an environment of teamwork and collaboration across our different digital marketing departments
  • Experience working in Project Management systems such as Bitrix, Jira, or Basecamp (Bitrix a bonus)
  • Strong understanding and tactical experience working within digital marketing channels such as Paid Search, SEO, Display, Social, Content Marketing, UX, and Analytics (Certifications a bonus)
  • Ability to curate presentations and reports that align with client marketing goals and objectives with strong data-driven storytelling
  • Experience working in reporting tools such as Ninjacat, Domo, or Tableau.
  • Involvement in client growth opportunities
  • Work closely with Senior Account Managers, Operations, and the Executive Team to deliver routine updates surrounding the delivery and execution of IDS’ onboarding, leveraged platforms, client growth opportunities and company growth opportunities.
  • Experience in Franchising or B2B Marketing Strategy

Job Type: Full-time

Required education:

  • Bachelor's

Required Digital Marketing Experience:

  • 1-2 years minimum

Job Location:

  • Amesbury, MA

Job Type: Full-time

COVID-19 considerations

To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Digital Marketing Analyst

The desired candidate for this position will manage paid search and display campaigns on Google and Bing. This candidate will report to the Director of Search. A successful SEM Specialist will effectively manage account setup and implementation, strategy, and budget while working cross-collaboratively with the SEO, Content, Social, and Account Management teams in order to maximize a client's ROI. (Paid Social is a bonus)

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search and display campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Consult Account Managers on landing page best practices and copy adjustments needed to improve post-click engagement and conversion.
  • Perform ongoing paid keyword discovery, expansion, and optimization
  • Research and analyze competitor advertising
  • Keep the team informed on industry news and trends

Requirements

  • Google Ads Certified
  • Proven SEM experience and success managing PPC campaigns across Google and Bing (Social a Bonus)
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools
  • Experience with website analytics tools (ex. Google Analytics)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Required education: Bachelor's

Required Digital Marketing Experience: 1-2 years minimum

Job Location: Amesbury, MA

Job Type: Full-time

COVID-19 considerations:

To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Apply Now

  • Accepted file types: jpg, png, pdf, docx.

Senior Content Writer

Integrated Digital Strategies is seeking a senior digital marketing content writer and manager to add to its talented content team. The preferred candidate will have a college degree in Communications, English, Writing, or a related field. The successful candidate should be prepared to provide writing samples as well as professional and personal references.

This candidate will primarily be responsible for the writing and managing of digital content deliverables for a variety of clients across several industries. This candidate will also be responsible for managing our content team to ensure excellent fulfillment and quality of our content. Writing and editing projects include but are not limited to the following:

This is an exciting opportunity to be the lead voice on well-known brands across the nation in a booming industry of franchising. Writing and editing projects include but are not limited to the following:

  • Blogs
  • eBooks
  • Infographics
  • Web page copy
  • Email campaigns
  • Ad copy
  • Social media postings

Writing will need to account for spelling, grammar, context, and clarity, but also for the style and voice of each individual client. All writing is performed through a combination of Microsoft Word, Google Docs, and the WordPress CMS.

Additional tasks might include but are not limited to:

  • Uploading content to the WordPress CMS
  • Assisting in the creation of content editorial calendars
  • Occasional client interaction, both via phone/video conference or in-person
  • Coaching and managing members of the content team

The writer will need to navigate IDS’s project management platform (Bitrix24) to create tasks, edit content, upload content, and more.

Required Skills:

  • Proficiency in the Microsoft suite of products
  • Strong writing and editorial skills, including a mastery of the English language, spelling, and grammar
  • Experience working collaboratively across digital marketing teams, including account managers, SEO professionals, and operations
  • Knowledge of SEO as it pertains to content production and optimization
  • Sound content research and fact-checking capabilities
  • Motivated, self-starter who can work independently and take ownership of their work and their accounts in a deadline-driven environment
  • Excellent communication skills, both verbally and in written form
  • Knowledge and proficiency of the WordPress CMS is preferred, but not required

Benefits

  • Health, Vision, and Dental insurance
  • 401(k) retirement plan with company matching contribution
  • Paid vacation and holidays
  • Life insurance
  • Industry training
  • Flexible spending accounts
  • Free healthy snacks
  • Office parties and outings