PIRTEK is an on-site and retail hydraulic and industrial hose service provider. Franchise locations provide the fastest hydraulic and industrial hose maintenance and replacement services, utilizing a mobile fleet for on-site services in addition to retail service and supply centers.
With over 100 locations across the US, PIRTEK minimizes equipment downtime and eliminates the need for off-site repairs. PIRTEK locations offer a 1-hour ETA for on-site emergency hose service, available 24/7/365, as well as a large selection of products for customers from a broad cross-section of industries.
Long-time client PIRTEK has utilized many different services from IDS over the years. PIRTEK wanted to increase the number and quality of franchise leads coming in while reducing the cost per click, so they turned to IDS to see how our marketing and display advertising services could help.
PIRTEK and IDS work together on content, social media, SEO, and more, so it made sense to work together to help lower the average cost per lead.
IDS worked with PIRTEK to create a customized PPC ad campaign. The Google Ads campaign was designed to increase number of qualified leads and reduce costs. IDS utilized highly targeted SEM and display campaigns to get impactful results with our client's unique goals in mind.
Our team at IDS reworked the entire PIRTEK ad campaign. The paid media strategist assigned to the task took the time to do a deep-dive analysis of all things PIRTEK, including their previous campaigns, consumer and franchise development sites, keyword research, ad copy, calls to action, and target audience, to determine the best course of action forward.
The strategist’s research revealed that by listing all of PIRTEK’s services, they were able to discover more franchise keyword opportunities. They also updated the ad copy to incorporate more of Google’s best practices and created copy that was based on new keyword research and better directed toward franchise prospects.
Our team also edited the calls to action in the copy, so interested prospective franchisees could more easily apply upfront instead of having to dig through the site to do so. In this same vein, the paid media strategist also ensured the ads had extensions with more information to compel leads to apply. The strategist made a point of remarketing the audience and visitors to feed back into Google, so more qualified prospects are able to see the ads as well. They noted that by marking leads as quotable can help further optimize leads and find users with similar profiles.
As part of the pay-per-click (PPC) solution IDS suggested, adjustments were made to boost impressions and achieve a higher click-through rate to improve conversions. IDS monitors PIRTEK’s SEM ads to ensure they are getting the most click-through conversions for their budget and to determine which ads are most effective for the best possible results and more.
As part of the pay-per-click (PPC) solution IDS suggested, adjustments were made to boost impressions and achieve a higher click-through rate to improve conversions. IDS monitors PIRTEK’s SEM ads to ensure they are getting the most click-through conversions for their budget and to determine which ads are most effective for the best possible results and more.
From Feb - Aug: $17,485 (media spend increased from $2,000 to $4,750 / +138%)
From Feb - Aug: 11,738 (from 1,474 clicks in Feb to 2,382 clicks in Aug / +92%
From Feb - Aug: $1.49 (from $1.27 avg. CPC in Feb to $1 avg. CPC in Aug / -21%)
PIRTEK saw a 92% increase in clicks in their PPC campaign, totaling 11,738 at the end of the quarter. While increasing the number of clicks, IDS was also able to simultaneously lower the average CPC by 21% from $1.27 to $1.
The ads created by IDS are designed to effectively reach more qualified prospective franchisee leads. By utilizing re-targeted and re-marketed PPC campaigns, IDS was able to present the PIRTEK franchise opportunity to more relevant searchers and produce exciting results. The results show IDS captured more impressions and a higher click-through rate to improve lead conversions.
By staying on top of industry trends, IDS was able to create a PPC ad that stands out and makes a stronger impression on the target audience. IDS consistently monitors the PIRTEK PPC campaign to optimize their advertising budget and provides them with the highest-quality leads.
The IDS team partnered with a third-party source for a further layer of support to provide quality assurance.
As the project is still in progress at the 21-month mark, IDS maintains a continual relationship with AFC.
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