As one of the key facets of an inbound marketing strategy, quality content is critical to maximizing a company's online presence. Our teams work together with strategists and search engine optimization experts to produce content that attracts valuable leads to your company's website.
Pay-per-click advertising (PPC) is a targeted way to attract visitors to your website through organic searches and ad-enabled websites. Our team at IDS has years of experience working with advertisers to set up and optimize Search Engine Marketing, Display Advertising, and Remarketing campaigns to effectively bring in more prospects.
Search Engine Optimization, or SEO, is a complex, multi-faceted aspect of creating an online presence. Our SEO experts work continuously to improve our clients' rankings. From assessing your current site to creating an entirely new one, the SEO team at IDS optimizes your online presence.
There is more to digital solutions than just creating the perfect website. Cultivating a social media presence can define your brand and set you apart as an industry leader. Social media and reviews are two of the ways that your business can manage its reputation online. Check out the ways that IDS makes you visible.
Well-produced and relevant videos are incredibly effective marketing tools, critical to getting your message and your brand out there. People are more drawn to video than they are to text, so integrating them into your marketing strategy is essential. Our video partner, Clear Vision Video, works with clients to build an idea, develop and create a video, and distribute it across the appropriate channels.
Most Americans do research online before they pay for a product or service, and a well-designed website can have a huge influence over whether or not your target client or customer decides to buy. Equally important is having a website that is optimized for mobile use, as 64% of Americans own a smartphone.
One of the key facets of a successful marketing strategy is having the processes in place to track campaign performance. Throughout your partnership with IDS, we'll give you targeted reports based on our decided-upon advertising setup. Regular reporting helps us refine strategy and gets you the highest quality leads, using your budget and our services in the most cost-effective manner.
A crucial part of standing out with display advertising and within search engine results is understanding the competitive landscape. At the beginning of your time with IDS, our team will conduct an audit of your competitor strategies. This will help us determine what strategies to follow and which to avoid within your targeted industry.
Jason Anderson
Chief Technology officer, United Franchise Group
I spent months vetting essentially every well-known franchise focused marketing company. After receiving detailed proposals and speaking with dozens of vendors it was clear that Steve, Joe and the team at IDS were the best choices. Not only was their pricing the best, the IDS team were unequivocally the easiest and best to deal with on such a large project. Most importantly after completing the projects, we needed to see a quick ROI. Bottom line, within 6 months of launching all sites and marketing plans we had closed deals and positive ROI.
Brandon Moxam, CFE
Vice President of Marketing & Operations, U.S. Lawns, Inc.
Working with IDS has been a positive and refreshing experience. They understand the value of establishing a true partnership. Too many digital solution companies offer cookie-cutter services with little effort put into understanding the values of the customers they serve. From the start, Steve, Joe, and the rest of the IDS team took the time to learn our business. They deeply understood our values and goals, and have helped us better communicate our story to our target market. Equally important, they have produced tangible results for our website. Not only is our site one of the best-looking sites in the industry, it’s creating a high level of user engagement and lead generation for our franchisees. If you are looking for a results-driven digital team with personality, IDS is the company for you.
Ken Peterson
Founder & CEO, Apricot Lane Boutique
We engaged IDS to design a new franchise sales website with content focused on SEO optimization. They also created and managed ongoing blog content. IDS created franchise-targeted personas and marketed to those personas through Google Ads and Facebook while tracking stats and ROI. Lastly, they developed a Facebook strategy to attract leads for resale opportunities. We could not be more pleased with how IDS has wrapped their arms around us through each process to satisfy our needs. Their communication is beyond expectation and they’ve introduced us to other resources which we’ve also engaged with. IDS is a true partner investing in our success which makes for a sustained long term relationship.
Todd Chapman
Director of Franchise Recruiting, U.S. Lawns, Inc.
We have been very satisfied with the results IDS has delivered. I researched multiple companies when looking to revamp our franchise development website. From the start, Steve, Joe, and his team shared the radical personalization our team believes in. They really took the time to understand our culture and brand which showed in the final product. In addition, our lead flow increased 91% in less than a year. I highly recommend IDS!
