IDS

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Analytics and Strategy

Our digital marketing analytics help us refine your unique strategy to
get you the most qualified leads possible.

Tracking Your Success

Our team of experts looks at many unique data points to determine what’s working best so that we can keep getting your message out there effectively. Here, we’ll show you how data analytics and marketing go hand-in-hand at IDS.

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Analyzing Your Initial Performance

If you come to us with a website already in place, we'll analyze its data to see which pages people are visiting most frequently and which keywords got them there. If some of the things you’re already doing are working, great! We’ll want to preserve those elements as we build your new content. Similarly, we’ll know not to replicate the things that aren’t working.

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When We Get Started

We’ll do research on the keywords related to your brand that people are searching most often. We’ll strategically integrate those keywords into your content so that you can capitalize on their popularity and reach a higher position in search rankings. Periodically, those keywords will change.

Data Analytics in Marketing Can Help You Stay Ahead

We periodically conduct research to identify up-to-the-moment keywords. We’ll integrate them into your newest content, and depending on your service agreement, we can optimize your existing content as well.

Identifying Your Most Engaging Content

Finding qualified leads is about more than keywords; it’s also about creating meaningful content. We’ll review content, like blog posts, to see which topics resonate most with your audience. We can use that information to guide future content creation.

Measuring Your Impact on Social Media

When you trust IDS to run your social media accounts, we’ll do a lot more than craft engaging posts. We collect data from numerous sources that show us which posts generate the most interaction and which posts actually lead viewers to fill out a contact form to learn more from you.

As with website content, this data will help us generate future postings that are as effective as possible.

Lead Generation

Digital marketing and analytics also work together to help us find you quality leads. Through a suite of analytics tools, such as Google Ads, Google Analytics, Whatconverts, and Ninjacat, IDS is able to follow leads through the sales funnel across all digital touchpoints and platforms. It allows us to track both online form fills and offline phone calls to determine lead quality, and drive efficient, relevant lead flow to our clients. Our approach is complete with hands-on optimizations and monitoring of all marketing activities to drive the most efficient return on investment. Coupled with automated reporting, we're able to provide nimble, educated recommendations to improve your lead flow.

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Contact IDS today!

to learn more about how our data analysis and marketing strategies can help you find the right leads.

contact us
IDS

GREATER BOSTON
6 Chestnut Street Unit 210
Amesbury, MA 01913

ORLANDO
100 E Pine Street Suite #110
Orlando, FL 32801

Franchise Marketing Services

  • Content, Branding, and Personas
  • Paid Digital Advertising
  • Search Engine Optimization
  • Social Media Marketing
  • On-Location Video Production
  • Website Development
  • Analytics and Strategy
  • Competitive Analysis

Franchise Industries We Serve

  • Food and Beverage
  • Healthcare
  • Health and Wellness
  • Business Services
  • Cleaning
  • Consumer Services
  • Emerging Brand and Industry
  • Executive
  • Home and Life
  • Technology

B2B Digital Marketing Services

  • SEO
  • Web Development
  • Email Marketing
  • Content Marketing
  • Social Media Marketing
  • Paid Digital Advertising
  • Analytics and Strategy Services
  • Video Production
  • Product Marketing
  • Online Event Marketing
  • Brand Building
  • Competitive Analysis

B2B Industries We Serve

  • Agribusiness
  • Chemical Processing
  • Construction
  • Educational Services
  • Electronics
  • Energy and Utilities
  • Financial Services
  • Food and Beverage
  • Manufacturing
  • Oil and Gas
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  • Software & Technology
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© 2020 Integrated Digital Strategies | All Rights Reserved

IDS
  • About Us
    ▼
    • Testimonials
    • Our Team
  • Franchise Solutions
    ▼
    • Franchise Sales Management
    • Franchise Development
    • Franchisee Marketing
  • Franchise Marketing
    ▼
    • Services
      ▼
      • Content, Branding, and Personas
      • Paid Digital Advertising
      • Search Engine Optimization
      • Social Media Marketing
      • On-Location Video Production
      • Website Development
      • Analytics and Strategy
      • Competitive Analysis
    • Industries
      ▼
      • Food and Beverage
      • Healthcare
      • Health and Wellness
      • Business Services
      • Cleaning
      • Consumer Services
      • Emerging Brand and Industry
      • Executive
      • Home and Life
      • Technology
  • B2B Marketing
    ▼
    • B2B Services
      ▼
      • SEO
      • Web Development
      • Email Marketing
      • Content Marketing
      • Social Media Marketing
      • Paid Digital Advertising
      • Analytics and Strategy Services
      • Video Production
      • Product Marketing
      • Online Event Marketing
      • Brand Building
      • Competitive Analysis
    • B2B Industries
      ▼
      • Electronics
      • Financial Services
      • Software & Technology
      • Oil and Gas
      • Energy and Utilities
      • Educational Services
      • Construction
      • Pharmaceuticals and Healthcare
      • Chemical Processing
      • Professional Services
      • Agribusiness
      • Food and Beverage
      • Manufacturing
  • Resources
    ▼
    • Blog
    • Downloadable Content
    • Newsroom
    • FAQ
    • Common Marketing Terms
  • Contact Us