IDS

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Competitive Analysis

Our digital marketing competitor analysis is an important way
we help our clients get ahead.

Understanding what the competition is doing will ultimately inform the strategies we utilize for your brand. These analyses are just one of the ways we go above and beyond for our clients.

In our digital competitor analysis, we review your competitor’s market approach by researching:

competitors-by-keyword (1)

Competitors by Keyword or Ad Campaign

Who is messaging in your market?

Ranking

Keyword Strategy and Ranking

How are they messaging in your market?

site-traffic

Site Traffic and Channel Comparisons

How are they driving traffic and how much?

megaphone

Paid Search and Advertising Spend

How much do they spend per month to be competitive?

Understanding Their Keywords

Before we can identify the most useful keywords to drive traffic to your site, we’ll look at the keywords that have proven useful to your competition. This information will help us:

  • Determine if what’s worked for them could work for you
  • Develop the best strategy to help your search rankings outperform theirs
  • Gather information on what prospective franchisees in your industry care about most

This portion of our digital competitor analysis will be especially useful as we establish both your SEO and PPC strategies.

keyword-research

Breaking Down Their Messaging

The way in which your competitors incorporate keywords can be just as important as what keywords they’re using. For instance, do they primarily integrate keywords into PPC pages? Just their homepage? Each of their service pages?

Our digital marketing competitor analysis will break down exactly how they’re using keywords and reveal exactly how effective their current strategy is. This understanding helps our team:

  • Develop a strategy for you that’s based on the performance of your competition
  • Create content that stands out from the rest

The End Result

The end result of this careful digital marketing competitor analysis is that we can create content for you that leverages strategies that have proven effective for your competition in the past, while finding new ways to drive traffic to your site – leaving you with a distinct competitive advantage.

Contact us today!

to learn more about what goes into a competitor analysis in digital marketing and how it can help you improve your site’s performance.

Contact Us
IDS

GREATER BOSTON
6 Chestnut Street Unit 210
Amesbury, MA 01913

ORLANDO
100 E Pine Street Suite #110
Orlando, FL 32801

Franchise Marketing Services

  • Content, Branding, and Personas
  • Paid Digital Advertising
  • Search Engine Optimization
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  • On-Location Video Production
  • Website Development
  • Analytics and Strategy
  • Competitive Analysis

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© 2020 Integrated Digital Strategies | All Rights Reserved

IDS
  • About Us
    ▼
    • Testimonials
    • Our Team
  • Franchise Solutions
    ▼
    • Franchise Sales Management
    • Franchise Development
    • Franchisee Marketing
  • Franchise Marketing
    ▼
    • Services
      ▼
      • Content, Branding, and Personas
      • Paid Digital Advertising
      • Search Engine Optimization
      • Social Media Marketing
      • On-Location Video Production
      • Website Development
      • Analytics and Strategy
      • Competitive Analysis
    • Industries
      ▼
      • Food and Beverage
      • Healthcare
      • Health and Wellness
      • Business Services
      • Cleaning
      • Consumer Services
      • Emerging Brand and Industry
      • Executive
      • Home and Life
      • Technology
  • B2B Marketing
    ▼
    • B2B Services
      ▼
      • SEO
      • Web Development
      • Email Marketing
      • Content Marketing
      • Social Media Marketing
      • Paid Digital Advertising
      • Analytics and Strategy Services
      • Video Production
      • Product Marketing
      • Online Event Marketing
      • Brand Building
      • Competitive Analysis
    • B2B Industries
      ▼
      • Electronics
      • Financial Services
      • Software & Technology
      • Oil and Gas
      • Energy and Utilities
      • Educational Services
      • Construction
      • Pharmaceuticals and Healthcare
      • Chemical Processing
      • Professional Services
      • Agribusiness
      • Food and Beverage
      • Manufacturing
  • Resources
    ▼
    • Blog
    • FAQ
    • Common Marketing Terms
  • Contact Us