IDS

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Content Marketing for Franchises

Great franchise content marketing is important for any franchisor who’s
looking to expand. Our content team has years of experience writing for a wide
range of brands and can capture your franchise’s unique vision and voice.

content-marketing-personas

Developing Personas:

The key to drafting relevant content is developing personas of the prospective investors you’d like to attract. For some franchisors, these are recent college grads looking to start their first career. For others, they might be corporate employees interested in going into business for themselves.

Whoever your audience is, we’ll develop personas to get a better idea of their goals and aspirations, and what information they’d find most helpful. These personas will guide our content creation throughout the whole process.

Content Calendars:

We’ll make up a content calendar months in advance that lays out exactly what topics we’ll write about in blogs, downloadables, and other content you commission.

You’ll be heavily involved in this stage, helping us to determine the most relevant topics.

Blogs

One of the most popular content marketing services we offer our clients is regular SEO-optimized blogging. IDS can work with you to set up a blog platform on your franchising website, and we’ll draft and post relevant, engaging content on a regular basis. Blogs are a great inbound marketing tool because they allow us to integrate the keywords your target customers are searching for at the time, keeping your website competitive in search rankings.

Here are a few interesting statistics on the power of effective blogging:

  • Long-form blog posts generate 9x more leads than short-form blog posts
  • Blogging continues to be the #1 marketing strategy among many companies
  • 81% of online consumers trust the information found in blogs

As you can see, blogs have the potential to catch the attention of your target customers while also providing them with the relevant information they need.

Whitepapers, eBooks, and Downloadables

Downloadable content is heavy on graphics and dives into more detail than what is typically offered on website pages. They are usually designed to provide concise fast facts (e.g. infographics), provide a thorough background on a given topic (eBooks), or to serve as a summary of your investment overview (whitepapers).

content-writer

Gap Analysis

We’ll analyze your current franchise content marketing (and any updated content, periodically) to identify gaps in it that may prevent prospective franchisees from converting to leads. Whether it means adding new content or updating what you've already got, we’ll make sure your content is doing its job by getting prospects to contact you.

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INDUSTRIES WE SERVE
IDS

GREATER BOSTON
6 Chestnut Street Unit 210
Amesbury, MA 01913

ORLANDO
100 E Pine Street Suite #110
Orlando, FL 32801

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© 2020 Integrated Digital Strategies | All Rights Reserved

IDS
  • About Us
    ▼
    • Testimonials
    • Our Team
  • Franchise Solutions
    ▼
    • Franchise Sales Management
    • Franchise Development
    • Franchisee Marketing
  • Franchise Marketing
    ▼
    • Services
      ▼
      • Content, Branding, and Personas
      • Paid Digital Advertising
      • Search Engine Optimization
      • Social Media Marketing
      • On-Location Video Production
      • Website Development
      • Analytics and Strategy
      • Competitive Analysis
    • Industries
      ▼
      • Food and Beverage
      • Healthcare
      • Health and Wellness
      • Business Services
      • Cleaning
      • Consumer Services
      • Emerging Brand and Industry
      • Executive
      • Home and Life
      • Technology
  • B2B Marketing
    ▼
    • B2B Services
      ▼
      • SEO
      • Web Development
      • Email Marketing
      • Content Marketing
      • Social Media Marketing
      • Paid Digital Advertising
      • Analytics and Strategy Services
      • Video Production
      • Product Marketing
      • Online Event Marketing
      • Brand Building
      • Competitive Analysis
    • B2B Industries
      ▼
      • Electronics
      • Financial Services
      • Software & Technology
      • Oil and Gas
      • Energy and Utilities
      • Educational Services
      • Construction
      • Pharmaceuticals and Healthcare
      • Chemical Processing
      • Professional Services
      • Agribusiness
      • Food and Beverage
      • Manufacturing
  • Resources
    ▼
    • Blog
    • FAQ
    • Common Marketing Terms
  • Contact Us