Content Marketing | Integrated Digital Strategies

Content Marketing

High-quality content that attracts and informs your prospects makes a huge difference to your bottom line. Take a look at these two statistics:
B2B: Did you know that 60% of decision makers say unique content helps them make intelligent buying decisions?
B2C: 61% of consumers looking for your products and services are more likely to buy from companies that offer custom content. 

Create Quality Content - It's a Must

Quality content on your website – information that prospective and current clients will find useful and engaging – is a game-changer. When visitors navigate your site, it's analogous to them walking into a store. If you have good site content, it’s the same as having shelves stocked full of inventory. Conversely, a website that lacks relevant and engaging information is like a store that has little or nothing to sell.

Depending on what your website has to offer, people will either spend time on it or they'll leave. If you inform your visitors and attract their attention with rich content, the time they spend on your site increases, along with page views. Websites that lack compelling content run the risk of having a high bounce rate, with visitors leaving soon after they arrive. 

Inform Others of Your Product or Service

One of the most important tenets of inbound marketing is to inform people of your product and services rather than sell them on it. Great content does that for you. When an interested party visits your site, he or she will likely have questions that need answers. When your content provides those answers, the probability of that visitor becoming a qualified lead increases exponentially. In other words, people who spend time on your site and gain knowledge as a result are far more likely to buy from you than a person who knows little about the products and services you offer.

Create the Right Persona

A big part of good content marketing is creating the right persona, your ideal buyer. We do this by developing several fictitious characters who represent your best customer or client. The strategy is to identify those who need and want your product or services. Persona development enables IDS to produce content that speaks to the unique needs and concerns of these potential buyers. The end result is that by the time they reach out to you with a phone call or a request for more information, they are a well-informed lead who has worked their way down to the middle of your marketing funnel.

Create Gated Content

Lastly, it’s important to make some of your content gated. What this means is that you don’t give it away without getting something in return. This is usually accomplished by utilizing some sort of a content collection form that includes, at minimum, a name, email address, and phone number. If you are selling high-value products and services, it may be important to request more information to fully qualify the lead.

Our Content Marketing Strategies Focus On:

Search Engine Optimization


Key Franchise Brands

Our experience with top franchise brands across a variety of industries suits us for any franchise concept. Our teams work to create a custom plan to fit any franchise brand's needs.  Some of the brands we have worked with include:

Client Testimonials

I spent months vetting essentially every well-known franchise focused marketing company. After receiving detailed proposals and speaking with dozens of vendors it was clear that Steve, Joe and the team at IDS were the best choices. Not only was their pricing the best, the IDS team were unequivocally the easiest and best to deal with on such a large project. Most importantly after completing the projects, we needed to see a quick ROI. Bottom line, within 6 months of launching all sites and marketing plans we had closed deals and positive ROI.
Jason Anderson
Chief Technology Officer at United Franchise Group
With every new client, the services keep getting better. We’re working with the best team we’ve ever had at IDS and our lead generation is having the best year we’ve ever had as a brand. I look forward to a fantastic 2016 and even better 2017.
Dustin Thompson
Director of Franchise Sales & Marketing
Working with IDS has been a positive and refreshing experience. They understand the value of establishing a true partnership. Too many digital solution companies offer cookie-cutter services with little effort put into understanding the values of the customers they serve. From the start, Steve, Joe, Kim, and the rest of the IDS team took the time to learn our business. They deeply understand our values and goals, and have helped us better communicate our story to our target market. Equally important, they have produced tangible results for our website. Not only is our site one of the best-looking sites in the industry, it’s creating a high level of user engagement and lead generation for our franchisees. If you are looking for a results-driven digital team with personality, IDS is the company for you.
Brandon Moxam, CFE
Vice President of Marketing &
Operations - U.S. Lawns, Inc.
We engaged IDS to design a new franchise sales website with content focused on SEO optimization. They also created and managed ongoing blog content. IDS created franchise targeted persona’s and marketed to them through Google Ads and Facebook while tracking stats and ROI. Lastly, they develop a Facebook strategy to attract leads for resale opportunities. We could not be more pleased with how IDS has wrapped their arms around us through each process to satisfy our needs. Their communication is beyond expectation and they’ve introduced us to other resources who we’ve also engaged with. IDS is a true partner investing in our success which makes for a sustained long term relationship.
Ken Peterson
Founder & CEO of Apricot Lane Boutique
IDS is a crucial member of our Digital Marketing team. They took the time to understand our brand, our goals and the persona of our perfect candidate, and we have transformed our Digital Marketing strategy and positioned our company for growth and success. With their expertise in our marketplace and the ever-changing tools and techniques associated with advertising on the web, IDS has changed the dynamics of our marketing efforts, and helped Supporting strategies achieve our aggressive franchise sales goals.
Stephen Scultz
Director of Franchise Development
– Supporting Strategies
We have been very satisfied with the results IDS has delivered. I researched multiple companies when looking to revamp our franchise development website. From the start, Steve, Joe, and his team shared the radical personalization our team believes in. They really took the time to understand our culture and brand which showed in the final product. In addition, our lead flow increased 91% in less than a year. I highly recommend IDS!
Todd Chapman
Director of Franchise Recruiting
– U.S. Lawns, Inc.
previous arrow
next arrow
previous arrownext arrow