Email Marketing | Integrated Digital Strategies

Email Marketing

Email marketing is a key part of any digital marketing strategy,  but it's tricky to get right. You have to strike a balance between reaching out to your prospects, and packing their inboxes full of emails they'll never read. Integrated Digital Strategies’ marketing and content experts can help you create a strategy and craft emails that convert. 

Obtain Email Addresses

One of your most valuable assets as a business owner is a comprehensive list of email addresses. If you already have one, great! IDS can help put it to good use by designing and writing emails that will create interest in your business and generate more leads and deals. If you don’t have an email list, we can help you strategize on ways to buy or rent one that fits your target market and your budget.

Send the Right Email at the Right Time

A key part of email marketing is ensuring that the people who want your emails are getting them at the optimal time. The art of the email — and the follow up email, pitch email, and reminder email — takes practice, and our content marketing team is experienced at using email to help improve your conversions. 

Email with a Purpose

The truth is that too many people get too many emails, so prompting them to click on yours is no easy feat. Space in anybody's inbox has value, which is why it’s essential to send your prospects emails that are relevant and that matter to them. If you continuously send emails full of fluff, your readers are not going to open them, let alone click through. IDS will help you create content that speaks to your readers and reiterates your brand. 

In our increasingly digital age, many people rely on email to communicate — which is why this important tool can and should play an integral part in your conversions. IDS is the inbound marketing agency that knows how to use the power of email to convert!

Client Testimonials

I spent months vetting essentially every well-known franchise focused marketing company. After receiving detailed proposals and speaking with dozens of vendors it was clear that Steve, Joe and the team at IDS were the best choices. Not only was their pricing the best, the IDS team were unequivocally the easiest and best to deal with on such a large project. Most importantly after completing the projects, we needed to see a quick ROI. Bottom line, within 6 months of launching all sites and marketing plans we had closed deals and positive ROI.
Jason Anderson
Chief Technology Officer at United Franchise Group
With every new client, the services keep getting better. We’re working with the best team we’ve ever had at IDS and our lead generation is having the best year we’ve ever had as a brand. I look forward to a fantastic 2016 and even better 2017.
Dustin Thompson
Director of Franchise Sales & Marketing
Working with IDS has been a positive and refreshing experience. They understand the value of establishing a true partnership. Too many digital solution companies offer cookie-cutter services with little effort put into understanding the values of the customers they serve. From the start, Steve, Joe, Kim, and the rest of the IDS team took the time to learn our business. They deeply understand our values and goals, and have helped us better communicate our story to our target market. Equally important, they have produced tangible results for our website. Not only is our site one of the best-looking sites in the industry, it’s creating a high level of user engagement and lead generation for our franchisees. If you are looking for a results-driven digital team with personality, IDS is the company for you.
Brandon Moxam, CFE
Vice President of Marketing &
Operations - U.S. Lawns, Inc.
We engaged IDS to design a new franchise sales website with content focused on SEO optimization. They also created and managed ongoing blog content. IDS created franchise targeted persona’s and marketed to them through Google Ads and Facebook while tracking stats and ROI. Lastly, they develop a Facebook strategy to attract leads for resale opportunities. We could not be more pleased with how IDS has wrapped their arms around us through each process to satisfy our needs. Their communication is beyond expectation and they’ve introduced us to other resources who we’ve also engaged with. IDS is a true partner investing in our success which makes for a sustained long term relationship.
Ken Peterson
Founder & CEO of Apricot Lane Boutique
IDS is a crucial member of our Digital Marketing team. They took the time to understand our brand, our goals and the persona of our perfect candidate, and we have transformed our Digital Marketing strategy and positioned our company for growth and success. With their expertise in our marketplace and the ever-changing tools and techniques associated with advertising on the web, IDS has changed the dynamics of our marketing efforts, and helped Supporting strategies achieve our aggressive franchise sales goals.
Stephen Scultz
Director of Franchise Development
– Supporting Strategies
We have been very satisfied with the results IDS has delivered. I researched multiple companies when looking to revamp our franchise development website. From the start, Steve, Joe, and his team shared the radical personalization our team believes in. They really took the time to understand our culture and brand which showed in the final product. In addition, our lead flow increased 91% in less than a year. I highly recommend IDS!
Todd Chapman
Director of Franchise Recruiting
– U.S. Lawns, Inc.
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