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Search Engine Marketing &
Display Advertising for Franchises

We build our highly targeted SEM and Display campaigns around each of our clients' unique goals. Our Paid Advertising services get impactful results.

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SEM for Franchises

SEM is another way of talking about paid search engine marketing for franchises — the search terms and ads that you pay Google and other search engines to run. Not only are these ads useful for attracting attention to local businesses, but they’re also extremely effective at drawing attention to franchise opportunities.

SEM refers to the ads that appear in the “sponsored” section of the search engine results page.
Typically, you pay for these ads only when people click on them, which is referred to as “pay-per-click” or PPC services.
These ads are generated based on the keywords searchers enter, and many people find them to be especially relevant to what they’re looking for.
This relevance, combined with their higher position on the page than organic results, produces exciting results for franchisors who find that their content more effectively reaches qualified prospective franchisees.
Another form of PPC marketing is Display Advertising. Our hyper-targeted techniques allow for our display ads to be shown on highly relevant websites where prospective franchisees and customers visit.
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Why Do You Need Search Engine Marketing To Find Franchisees?

Pay-per-click for franchises is a key part of any inbound marketing strategy. When paid search is combined with SEO, you get more impressions and a higher click-through rate, which improves conversions. Businesses that advertise their products and services to consumers already know that SEM is a great way to find the right audience. For franchise clients, whose audience is much smaller, it’s important to utilize every available strategy to catch their attention, and SEM has proven to be an especially effective tool.

Our franchise clients love that SEM ads are easily tracked – it’s easy to see how many clickthrough conversions you’re getting for your budget, which ads are most effective, and so forth. This allows us to jointly adjust your marketing strategy to get you the best possible results for your budget.

Here are a few especially compelling facts that demonstrate why now is the time for franchisors to invest in franchise PPC services with IDS: 

SEM is now able to effectively target specific audiences better than ever before – great news for franchisors looking for their ideal franchisees.
Experienced account managers are more important than ever! As more facets of PPC become automated, account managers who are adept at analysis and troubleshooting will be crucial to making the most of any PPC campaign.
More ad types and tools are always being developed. While PPC ads traditionally looked very similar to one another, the field is rapidly evolving, allowing franchisors to make a stronger impression on their target audience.

PPC For Franchises With IDS

IDS offers a wide range of franchise PPC services that are designed to effectively catch, and hold, the attention of qualified prospective franchisees. Below are a few of the ways we help our clients do that.

HubSpot Onboarding Services

Display Advertising

We’ll find and implement keywords and other strategies that are designed not just to get the attention of readers but specifically readers in the areas where you’re hoping to expand your franchise brand. Along these lines, we can also utilize local SEO for franchises to help direct business toward your existing franchisees.

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Retargeting

One of the best aspects of PPC services is that they allow companies to continue interacting with viewers who previously showed interest in their content. Keep in touch with your prospective franchisees with our strategic retargeting services.

video

Video Placements

A picture might be worth a thousand words, but a video is priceless. IDS can integrate video advertising on YouTube to make a strong impact on your target audience.

HubSpot Reporting

Landing Pages

Landing pages are key to funneling visitors through the process of viewing your content and converting leads. We’ll design PPC landing pages that make it easier for prospective franchisees to get in touch.

HubSpot Content Development

Campaign & Lead Tracking

We'll consistently monitor how your campaign is performing so we can optimize your advertising budget to provide you with the highest quality leads.

For franchisors, finding the right audience is crucial. They’re looking for investors who have the financial means, the drive, and the interest in their field to help them expand their brand. At IDS, we've been conducting search engine marketing for franchises for years — and with great results! Contact us to learn more about how we can do the same for you.

Let's Talk Franchise Digital Marketing!

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