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Search Engine Optimization, commonly known as SEO, is an ever-changing marketing practice affected by countless forces. At IDS, our SEO experts use every tool at their disposal to optimize our clients' websites. We implement White Hat SEO strategies to appeal to real people as well as search engines to create long lasting, healthy rankings for your best keywords.
IDS is a team of industry experts with over 30 years of experience in online marketing, website design, inbound marketing and lead generation. We’ve proven ourselves, with clients across the spectrum, including franchises, small businesses, and health care providers, and our list of happy customers continues to grow! You can trust that the tactics and strategies we use are always white-hat and the content we create for your website will be done so by an in-house team of talented professionals.
Managing your search engine optimization is a full time job, one that most business owners just don’t have time for. Focus on running your business and let the professionals at Integrated Digital Strategies do the work for you.
The number one goal of any SEO service is to make sure you rank at the top of relevant search results, both organically and in the paid-for “local 3 pack” slots that Google provides select local businesses.
Search engines like Google, Yahoo and Bing all want to deliver the most up-to-date and relevant information to anyone searching the web. Some factors that affect your ranking include website speed, user behavior, URL structure, links, on-site text, social media signals and an ever-changing list of other factors. Google, for instance, changes its algorithms up to 40 times a month, so it takes a true SEO professional to manage your website.
Many marketing companies promise to help you rank very quickly on the first page of a Google search. This should be a red flag! Stay away from these companies because in all likelihood they utilize black-hat techniques. These tactics will get you penalized by Google and it could take months, or even years, before you're able to gain back your rankings.
The SEO company you choose to work with should have proven results. Working with such a company not only protects the significant investment you’ve made in your business, but sets you and your employees up for success in the future.
And as tempting as it may be, we recommend that you not work with the lowest-price SEO service. Your grandmother was right — you really do get what you pay for, especially in this industry. At IDS, we take pride in providing some of the best SEO in the business, at a wide range of prices for all our clients.