Search Engine Optimization | Integrated Digital Strategies


Search Engine Optimization, commonly known as SEO, is an ever-changing marketing practice affected by countless forces. At IDS, our SEO experts use every tool at their disposal to optimize our clients' websites. We implement White Hat SEO strategies to appeal to real people as well as search engines to create long lasting, healthy rankings for your best keywords. 

We Know SEO

IDS is a team of industry experts with over 30 years of experience in online marketing, website design, inbound marketing and lead generation. We’ve proven ourselves, with clients across the spectrum, including franchises, small businesses, and health care providers, and our list of happy customers continues to grow! You can trust that the tactics and strategies we use are always white-hat and the content we create for your website will be done so by an in-house team of talented professionals. 

Managing your search engine optimization is a full time job, one that most business owners just don’t have time for. Focus on running your business and let the professionals at Integrated Digital Strategies do the work for you.

Build a Prominent Online Search Presence Through Proven Search Engine Optimization Strategies

The number one goal of any SEO service is to make sure you rank at the top of relevant search results, both organically and in the paid-for “local 3 pack” slots that Google provides select local businesses.

Search engines like Google, Yahoo and Bing all want to deliver the most up-to-date and relevant information to anyone searching the web. Some factors that affect your ranking include website speed, user behavior, URL structure, links, on-site text, social media signals and an ever-changing list of other factors. Google, for instance, changes its algorithms up to 40 times a month, so it takes a true SEO professional to manage your website. 

Take a look at a snapshot of how we helped one of our clients rank on the first page of Google:

Our Search Engine Optimization Services Cover All Your Bases

On-site / Off-site SEO

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    Keyword research and selection 
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    Website content optimization 
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    Technical optimization 
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    Quality link building 
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    Content marketing 

Local SEO and Local Search

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    Total optimization Google+, Yahoo & Bing Local 
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    100+ online directories 
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    Online review management tools 
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    Data aggregator submissions 
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    Guest blogging 
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    Over 60 niche and geographically-based citations 

Analytics and Lead Tracking 

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    SEO tasks fully reported 
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    100% transparency 
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    Baseline reporting 
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    Complete analytics 

What to Look for in an SEO Company

Many marketing companies promise to help you rank very quickly on the first page of a Google search. This should be a red flag! Stay away from these companies because in all likelihood they utilize black-hat techniques. These tactics will get you penalized by Google and it could take months, or even years, before you're able to gain back your rankings. 

The SEO company you choose to work with should have proven results. Working with such a company not only protects the significant investment you’ve made in your business, but sets you and your employees up for success in the future. 

And as tempting as it may be, we recommend that you not work with the lowest-price SEO service. Your grandmother was right — you really do get what you pay for, especially in this industry. At IDS, we take pride in providing some of the best SEO in the business, at a wide range of prices for all our clients.

Client Testimonials

I spent months vetting essentially every well-known franchise focused marketing company. After receiving detailed proposals and speaking with dozens of vendors it was clear that Steve, Joe and the team at IDS were the best choices. Not only was their pricing the best, the IDS team were unequivocally the easiest and best to deal with on such a large project. Most importantly after completing the projects, we needed to see a quick ROI. Bottom line, within 6 months of launching all sites and marketing plans we had closed deals and positive ROI.
Jason Anderson
Chief Technology Officer at United Franchise Group
With every new client, the services keep getting better. We’re working with the best team we’ve ever had at IDS and our lead generation is having the best year we’ve ever had as a brand. I look forward to a fantastic 2016 and even better 2017.
Dustin Thompson
Director of Franchise Sales & Marketing
Working with IDS has been a positive and refreshing experience. They understand the value of establishing a true partnership. Too many digital solution companies offer cookie-cutter services with little effort put into understanding the values of the customers they serve. From the start, Steve, Joe, Kim, and the rest of the IDS team took the time to learn our business. They deeply understand our values and goals, and have helped us better communicate our story to our target market. Equally important, they have produced tangible results for our website. Not only is our site one of the best-looking sites in the industry, it’s creating a high level of user engagement and lead generation for our franchisees. If you are looking for a results-driven digital team with personality, IDS is the company for you.
Brandon Moxam, CFE
Vice President of Marketing &
Operations - U.S. Lawns, Inc.
We engaged IDS to design a new franchise sales website with content focused on SEO optimization. They also created and managed ongoing blog content. IDS created franchise targeted persona’s and marketed to them through Google Ads and Facebook while tracking stats and ROI. Lastly, they develop a Facebook strategy to attract leads for resale opportunities. We could not be more pleased with how IDS has wrapped their arms around us through each process to satisfy our needs. Their communication is beyond expectation and they’ve introduced us to other resources who we’ve also engaged with. IDS is a true partner investing in our success which makes for a sustained long term relationship.
Ken Peterson
Founder & CEO of Apricot Lane Boutique
IDS is a crucial member of our Digital Marketing team. They took the time to understand our brand, our goals and the persona of our perfect candidate, and we have transformed our Digital Marketing strategy and positioned our company for growth and success. With their expertise in our marketplace and the ever-changing tools and techniques associated with advertising on the web, IDS has changed the dynamics of our marketing efforts, and helped Supporting strategies achieve our aggressive franchise sales goals.
Stephen Scultz
Director of Franchise Development
– Supporting Strategies
We have been very satisfied with the results IDS has delivered. I researched multiple companies when looking to revamp our franchise development website. From the start, Steve, Joe, and his team shared the radical personalization our team believes in. They really took the time to understand our culture and brand which showed in the final product. In addition, our lead flow increased 91% in less than a year. I highly recommend IDS!
Todd Chapman
Director of Franchise Recruiting
– U.S. Lawns, Inc.
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