Search Engine Marketing | Integrated Digital Strategies

Search Engine Marketing

Generate leads quickly with search engine marketing, or SEM. We build our highly targeted SEM plans around each client's goals. Our SEM services get fast results, and you only pay when an interested party clicks on your ad or landing page. Track each keyword, each ad, and each dollar spent with search engine marketing. 

What Is Search Engine Marketing?

SEM is another way of talking about paid search — the search terms and ads that you pay Google and other search engines to run.

SEM refers to the ads that appear in the “sponsored” section of the search engine results page. Typically, you pay for these ads only when people click on them, which is referred to as pay per click, or PPC.

Why Do You Need Search Engine Marketing?

SEM is a key part of any inbound marketing strategy. When paid search is combined with SEO, you get more impressions and a higher click-through rate, which improves conversions. As any online marketer will tell you, the most important thing is for your brand to appear at the top of search engine results, and SEM is a way to make that happen. 

Even better, paid ads through SEM are more easily tracked than other ads. Because you only pay each time someone clicks on your ad, you know exactly where and how these ads are profitable. 

Our Expertise

At IDS, our marketing experts understand the importance of SEM in a well-rounded inbound marketing strategy. We use our in-house SEO team, as well as carefully chosen vendors, to help your brand get to the top. Let us show you how a strategy that includes SEO, quality content, optimized websites, and SEM can help you convert prospects into buyers. 

Get in touch with us to learn more about the specific ways that IDS's search engine marketing profile can help your business.

Client Testimonials

I spent months vetting essentially every well-known franchise focused marketing company. After receiving detailed proposals and speaking with dozens of vendors it was clear that Steve, Joe and the team at IDS were the best choices. Not only was their pricing the best, the IDS team were unequivocally the easiest and best to deal with on such a large project. Most importantly after completing the projects, we needed to see a quick ROI. Bottom line, within 6 months of launching all sites and marketing plans we had closed deals and positive ROI.
Jason Anderson
Chief Technology Officer at United Franchise Group
With every new client, the services keep getting better. We’re working with the best team we’ve ever had at IDS and our lead generation is having the best year we’ve ever had as a brand. I look forward to a fantastic 2016 and even better 2017.
Dustin Thompson
Director of Franchise Sales & Marketing
Working with IDS has been a positive and refreshing experience. They understand the value of establishing a true partnership. Too many digital solution companies offer cookie-cutter services with little effort put into understanding the values of the customers they serve. From the start, Steve, Joe, Kim, and the rest of the IDS team took the time to learn our business. They deeply understand our values and goals, and have helped us better communicate our story to our target market. Equally important, they have produced tangible results for our website. Not only is our site one of the best-looking sites in the industry, it’s creating a high level of user engagement and lead generation for our franchisees. If you are looking for a results-driven digital team with personality, IDS is the company for you.
Brandon Moxam, CFE
Vice President of Marketing &
Operations - U.S. Lawns, Inc.
We engaged IDS to design a new franchise sales website with content focused on SEO optimization. They also created and managed ongoing blog content. IDS created franchise targeted persona’s and marketed to them through Google Ads and Facebook while tracking stats and ROI. Lastly, they develop a Facebook strategy to attract leads for resale opportunities. We could not be more pleased with how IDS has wrapped their arms around us through each process to satisfy our needs. Their communication is beyond expectation and they’ve introduced us to other resources who we’ve also engaged with. IDS is a true partner investing in our success which makes for a sustained long term relationship.
Ken Peterson
Founder & CEO of Apricot Lane Boutique
IDS is a crucial member of our Digital Marketing team. They took the time to understand our brand, our goals and the persona of our perfect candidate, and we have transformed our Digital Marketing strategy and positioned our company for growth and success. With their expertise in our marketplace and the ever-changing tools and techniques associated with advertising on the web, IDS has changed the dynamics of our marketing efforts, and helped Supporting strategies achieve our aggressive franchise sales goals.
Stephen Scultz
Director of Franchise Development
– Supporting Strategies
We have been very satisfied with the results IDS has delivered. I researched multiple companies when looking to revamp our franchise development website. From the start, Steve, Joe, and his team shared the radical personalization our team believes in. They really took the time to understand our culture and brand which showed in the final product. In addition, our lead flow increased 91% in less than a year. I highly recommend IDS!
Todd Chapman
Director of Franchise Recruiting
– U.S. Lawns, Inc.
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