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Generate leads quickly with search engine marketing, or SEM. We build our highly targeted SEM plans around each client's goals. Our SEM services get fast results, and you only pay when an interested party clicks on your ad or landing page. Track each keyword, each ad, and each dollar spent with search engine marketing.
SEM is another way of talking about paid search — the search terms and ads that you pay Google and other search engines to run.
SEM refers to the ads that appear in the “sponsored” section of the search engine results page. Typically, you pay for these ads only when people click on them, which is referred to as pay per click, or PPC.
SEM is a key part of any inbound marketing strategy. When paid search is combined with SEO, you get more impressions and a higher click-through rate, which improves conversions. As any online marketer will tell you, the most important thing is for your brand to appear at the top of search engine results, and SEM is a way to make that happen.
Even better, paid ads through SEM are more easily tracked than other ads. Because you only pay each time someone clicks on your ad, you know exactly where and how these ads are profitable.
At IDS, our marketing experts understand the importance of SEM in a well-rounded inbound marketing strategy. We use our in-house SEO team, as well as carefully chosen vendors, to help your brand get to the top. Let us show you how a strategy that includes SEO, quality content, optimized websites, and SEM can help you convert prospects into buyers.
Get in touch with us to learn more about the specific ways that IDS's search engine marketing profile can help your business.