Search Engine Optimization, commonly known as SEO, is an ever-changing marketing practice affected by countless forces. At IDS, our franchise SEO experts use every tool at their disposal to optimize clients' websites and other digital content. We implement white-hat franchise search engine optimization to appeal to real people and search engines alike to create long-lasting, healthy rankings for your best keywords.
Specialized Strategies for Franchise Brands
We understand that for franchisors, the key isn’t just attracting many leads, it’s about attracting high-quality leads. Time and time again, we’ve been able to help our clients increase the number of qualified prospective franchisees engaging with their content by implementing relevant and effective search engine optimization. Scroll down to view our SEO services, and find out more about how our experts can help reach your franchise digital marketing goals.
Our Services Include
Hyper-Local & Geotargeting
We’ll find and implement keywords and other strategies that are designed not just to get the attention of readers, but specifically readers in the areas where you’re hoping to expand your franchise brand. Along these lines, we can also utilize local SEO for franchises to help direct business toward your existing franchisees.
We’ll review your existing content and optimize it to ensure that it’s reaching the right audience. For instance, updating keywords and strategically linking to key pages are two ways we can optimize existing content. We’ll also periodically update the content we’ve written for you to keep it working as effectively as possible.
Metadata & Search Appearance
Metadata is invisible to site visitors but is constantly working behind the scenes to communicate with search engines. We’ll ensure that the metadata on your website and associated content is performing at peak efficiency.
Keyword Research & Ranking
We conduct research regularly on keywords and how they’re ranked. This gives us unique insight into what your prospective franchisees are searching for and helps ensure that your content will be consistently visible in relevant results.
Site Audits & Evaluations
Just because the content is reaching your target audience now doesn’t mean that it will be in six months. We regularly assess your website’s traffic and adjust our strategies to keep a steady flow of leads coming your way. We’ll also provide you with reports so you can get a better idea of who is showing interest in your franchise offering.
Link Building & Guest Posting
Link building is the process of reaching out to website owners to create content that will have links back to your site. Throughout our services, we reach out to these company sites so that we can pass authority to your website, which in turn boosts organic traffic and ranking performance.