Phase 01

Phase 02

Phase 03

Phase 04

Phase 05

Phase 01

Understanding your business and identifying market trends and competition

Phase 02

Establishing a multi-faceted, scalable social media strategy to position your brand across multiple social channels (Facebook, LinkedIn, Google+ Twitter, YouTube, and others)

Phase 03

Creating strategic content to promote on website and social channels

Phase 04

Implementing paid content promotion and social media optimization strategies

Phase 05

Relying on closed loop reporting techniques by using marketing automation platforms and your CRM in order to track ROI of previous phases

Social Media Fast Facts

It’s more important than ever that businesses develop a strong and effective social media presence:

It’s estimated that social media use is growing fast, with a projected 3.1 billion users by 2021
On average, people spend more than two hours on social media every day
81% of marketers found that investing as little as six hours a week into social media led to increased traffic
Facebook is a powerful marketing tool, generating 60% of all eCommerce referrals last year

How Do Franchisors Use Social Media?

B2C businesses have been leveraging social media to their advantage for years, but many franchisors are just beginning to recognize the benefits of social media marketing for franchises. Franchisors can utilize social media to…

Call attention to unique value propositions like discounts on franchise fees
Highlight the relationship between their brand and current industry trends
Announce the opening of new locations and share franchisee success stories

Our Social Media Marketing Services for
Franchise Businesses

Want to learn more about the
benefits of social media marketing
for franchise development?

Contact us today to get the information you need and to find out how we can improve your existing social media platforms.

Senior Account Manager

This person will have an exciting opportunity to be the lead voice on well-known brands across the nation in a booming industry of franchising.

The desired candidate for the AM position will have experience planning and managing digital marketing projects for a portfolio of clients. This person will be the main point of contact both internally and externally for our clients while serving with a level of knowledge of key digital marketing strategies.

Strong experience with client on-boarding, planning, fulfillment, and reporting of routine digital marketing deliverables are critical to the success of the selected candidate. Strong communication skills and the ability to meet the needs of internal and external stakeholders are required for this position in conjunction with the candidate’s knowledge of digital marketing, and the changes in the industry around SEO, SEM, social media, analytics, email marketing, content marketing, and UX website best practices. This candidate must also possess the skills needed to be helping account managers and other colleagues within IDS of the latest technology and industry enhancements are part of the job expectation.

Requirements:

Experience working amongst a team of Digital Account Managers
Responsible for the full understanding of IDS’ suite of digital marketing vendors and services
Ensure timely delivery and fulfillment of digital marketing products and services
Experience in managing the development of new websites and maintenance of existing sites
Strong interpersonal skills and the ability to foster an environment of teamwork and collaboration across our different digital marketing departments
Experience working in Project Management systems such as Bitrix, Jira, or Basecamp (Bitrix a bonus)
Strong understanding and tactical experience working within digital marketing channels such as Paid Search, SEO, Display, Social, Content Marketing, UX, and Analytics (Certifications a bonus)
Ability to curate presentations and reports that align with client marketing goals and objectives with strong data-driven storytelling
Experience working in reporting tools such as Ninjacat, Domo, or Tableau.
Involvement in client growth opportunities
Work closely with Senior Account Managers, Operations, and the Executive Team to deliver routine updates surrounding the delivery and execution of IDS’ onboarding, leveraged platforms, client growth opportunities and company growth opportunities.
Experience in Franchising or B2B Marketing Strategy

Job Type: Full-time

Required education: Bachelor's

Required Digital Marketing Experience:

3+ years minimum

Job Location:

Amesbury, MA

COVID-19 considerations

To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Account Manager

The desired candidate for the AM position will have experience planning and managing digital marketing projects for a portfolio of clients. This person will be the main point of contact both internally and externally for our clients while serving with a level of knowledge of key digital marketing strategies.

Strong experience with client on-boarding, planning, fulfillment, and reporting of routine digital marketing deliverables are critical to the success of the selected candidate. Strong communication skills and the ability to meet the needs of internal and external stakeholders are required for this position in conjunction with the candidate’s knowledge of digital marketing, and the changes in the industry around SEO, SEM, social media, analytics, email marketing, content marketing, and UX website best practices. This candidate must also possess the skills needed to be helping account managers and other colleagues within IDS of the latest technology and industry enhancements are part of the job expectation.

Requirements:

Experience working amongst a team of Digital Account Managers
Responsible for the full understanding of IDS’ suite of digital marketing vendors and services
Ensure timely delivery and fulfillment of digital marketing products and services
Experience in managing the development of new websites and maintenance of existing sites
Strong interpersonal skills and the ability to foster an environment of teamwork and collaboration across our different digital marketing departments
Experience working in Project Management systems such as Bitrix, Jira, or Basecamp (Bitrix a bonus)
Strong understanding and tactical experience working within digital marketing channels such as Paid Search, SEO, Display, Social, Content Marketing, UX, and Analytics (Certifications a bonus)
Ability to curate presentations and reports that align with client marketing goals and objectives with strong data-driven storytelling
Experience working in reporting tools such as Ninjacat, Domo, or Tableau.
Involvement in client growth opportunities
Work closely with Senior Account Managers, Operations, and the Executive Team to deliver routine updates surrounding the delivery and execution of IDS’ onboarding, leveraged platforms, client growth opportunities and company growth opportunities.
Experience in Franchising or B2B Marketing Strategy

Job Type: Full-time

Required education:

Bachelor's

Required Digital Marketing Experience:

1-2 years minimum

Job Location:

Amesbury, MA

Job Type: Full-time

COVID-19 considerations

To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Digital Marketing Analyst

The desired candidate for this position will manage paid search and display campaigns on Google and Bing. This candidate will report to the Director of Search. A successful SEM Specialist will effectively manage account setup and implementation, strategy, and budget while working cross-collaboratively with the SEO, Content, Social, and Account Management teams in order to maximize a client's ROI. (Paid Social is a bonus)

Responsibilities

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search and display campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
Consult Account Managers on landing page best practices and copy adjustments needed to improve post-click engagement and conversion.
Perform ongoing paid keyword discovery, expansion, and optimization
Research and analyze competitor advertising
Keep the team informed on industry news and trends

Requirements

Google Ads Certified
Proven SEM experience and success managing PPC campaigns across Google and Bing (Social a Bonus)
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools
Experience with website analytics tools (ex. Google Analytics)
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Required education: Bachelor's

Required Digital Marketing Experience: 1-2 years minimum

Job Location: Amesbury, MA

Job Type: Full-time

COVID-19 considerations:

To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Senior Content Writer

Integrated Digital Strategies is seeking a senior digital marketing content writer to add to its talented content team. The preferred candidate will have a college degree in Communications, English, Writing, or a related field. The successful candidate should be prepared to provide writing samples as well as professional and personal references.

This candidate will primarily be responsible for the writing of digital content deliverables for a variety of clients across several industries. This candidate will also be responsible for managing our content team to ensure excellent fulfillment and quality of our content. Writing and editing projects include but are not limited to the following:

This is an exciting opportunity to be a lead voice on well-known brands across the nation in a booming industry of franchising. Writing and editing projects include but are not limited to the following:

Blogs
eBooks
Infographics
Web page copy
Email campaigns
Ad copy
Social media postings

Writing will need to account for spelling, grammar, context, and clarity, and also for the style and voice of each individual client. All writing is performed through a combination of Microsoft Word, Google Docs, and the WordPress CMS.

Additional tasks might include but are not limited to:

Uploading content to the WordPress CMS
Assisting in the creation of content editorial calendars
Occasional client interaction, both via phone/video conference or in-person
The writer will need to navigate IDS’ project management platform (Bitrix24) to create tasks, edit content, upload content, communicate with coworkers, and more.

Required Skills:

Proficiency in the Microsoft suite of products
Strong writing and editorial skills, including a mastery of the English language, spelling, and grammar
Eagerness to develop their skills and learn about the franchise industry
Experience working collaboratively across digital marketing teams, including account managers, SEO professionals, and operations
Knowledge of SEO as it pertains to content production and optimization
Sound content research and fact-checking capabilities
Motivated, self-starter who can work independently and take ownership of their work and their accounts in a deadline-driven environment
Excellent communication skills, both verbally and in written form
Knowledge and proficiency of the WordPress CMS is preferred, but not required
An appreciation for brand voice and maintaining consistency across all marketing channels

Job Type: Full-time

Benefits:

401(k)
401(k) matching
Dental insurance
Disability insurance
Employee assistance program
Flexible schedule
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Professional development assistance
Vision insurance

Schedule:

8 hour shift

Education:

Bachelor's (Preferred)

Experience:

Digital Marketing: 3 years (Preferred)
Writing: 3 years (Preferred)

Work Location:

One location

Company's website:

www.idigitalstrategies.com

Work Remotely:

Temporarily due to COVID-19

COVID-19 Precaution(s):

Remote interview process
Social distancing guidelines in place
Virtual meetings
Sanitizing, disinfecting, or cleaning procedures in place