Social Media & Reputation Management | Integrated Digital Strategies

Social Media & Reputation Management

A company's online impression is made up of more than its website. Social media and reviews on independent sites can make a huge difference to potential customers, who see these as authentic representations of a brand. At IDS, we help our clients manage their social media and online reputations in order to present their best, most authentic selves to potential customers. Social media and reputation management solutions complete your business's online picture.

Social Media Marketing

Marketing your business through social media is a relatively new but incredibly important part of building a strong online presence. Implementing each of the different social media networks — Facebook, LinkedIn, Twitter, Pinterest, Instagram, etc — each to their own advantage, is critical to developing a comprehensive social media platform.

Let IDS help! Our social media services can include operating every single detail or simply making recommendations.

Five Phases to a Successful Social Strategy for Franchisors

IDS specializes in helping franchise businesses attract and convert new franchisees. Adopting a specific social media marketing strategy is key to bringing franchise prospects to your business.

We have designed a five-phase approach to creating a successful social media campaign for franchisors. This approach combines content marketing with a social media strategy to make the most out of a franchisor’s online presence.

How Do I Get More Reviews

If you’re like most businesses, you’re probably wondering how you can get more reviews on Google, Yelp, YP, Angie’s List and Yahoo. When you partner with IDS, we design a custom review page on your site that encourages prospects and customers to leave a review on the website that they feel most comfortable with. 

Reviews have been shown to not only increase positive perception of business, they also help your listings come up in the search results when people Google search for your products and services. 

We’ve seen online customer reviews increase as much as 300% when using a review acquisition strategy. 

Online Reputation Management

A company's online reputation can make or break the number of leads it gets. A company with a good reputation — demonstrated through social media comments, reviews on sites like Yelp and Yellow Pages, and the company's own website — has a much easier time generating leads. 

But how does a company manage its online reputation? Through a number of customer-focused strategies. IDS's reputation management concierge is an ideal fit with the social media concierge, as they work together to create a positive buzz online about your company. 

Client Testimonials

I spent months vetting essentially every well-known franchise focused marketing company. After receiving detailed proposals and speaking with dozens of vendors it was clear that Steve, Joe and the team at IDS were the best choices. Not only was their pricing the best, the IDS team were unequivocally the easiest and best to deal with on such a large project. Most importantly after completing the projects, we needed to see a quick ROI. Bottom line, within 6 months of launching all sites and marketing plans we had closed deals and positive ROI.
Jason Anderson
Chief Technology Officer at United Franchise Group
With every new client, the services keep getting better. We’re working with the best team we’ve ever had at IDS and our lead generation is having the best year we’ve ever had as a brand. I look forward to a fantastic 2016 and even better 2017.
Dustin Thompson
Director of Franchise Sales & Marketing
Working with IDS has been a positive and refreshing experience. They understand the value of establishing a true partnership. Too many digital solution companies offer cookie-cutter services with little effort put into understanding the values of the customers they serve. From the start, Steve, Joe, Kim, and the rest of the IDS team took the time to learn our business. They deeply understand our values and goals, and have helped us better communicate our story to our target market. Equally important, they have produced tangible results for our website. Not only is our site one of the best-looking sites in the industry, it’s creating a high level of user engagement and lead generation for our franchisees. If you are looking for a results-driven digital team with personality, IDS is the company for you.
Brandon Moxam, CFE
Vice President of Marketing &
Operations - U.S. Lawns, Inc.
We engaged IDS to design a new franchise sales website with content focused on SEO optimization. They also created and managed ongoing blog content. IDS created franchise targeted persona’s and marketed to them through Google Ads and Facebook while tracking stats and ROI. Lastly, they develop a Facebook strategy to attract leads for resale opportunities. We could not be more pleased with how IDS has wrapped their arms around us through each process to satisfy our needs. Their communication is beyond expectation and they’ve introduced us to other resources who we’ve also engaged with. IDS is a true partner investing in our success which makes for a sustained long term relationship.
Ken Peterson
Founder & CEO of Apricot Lane Boutique
IDS is a crucial member of our Digital Marketing team. They took the time to understand our brand, our goals and the persona of our perfect candidate, and we have transformed our Digital Marketing strategy and positioned our company for growth and success. With their expertise in our marketplace and the ever-changing tools and techniques associated with advertising on the web, IDS has changed the dynamics of our marketing efforts, and helped Supporting strategies achieve our aggressive franchise sales goals.
Stephen Scultz
Director of Franchise Development
– Supporting Strategies
We have been very satisfied with the results IDS has delivered. I researched multiple companies when looking to revamp our franchise development website. From the start, Steve, Joe, and his team shared the radical personalization our team believes in. They really took the time to understand our culture and brand which showed in the final product. In addition, our lead flow increased 91% in less than a year. I highly recommend IDS!
Todd Chapman
Director of Franchise Recruiting
– U.S. Lawns, Inc.
previous arrow
next arrow
previous arrownext arrow