The internet has changed everything, and marketing is certainly no exception. Now that the world of information is literally at your prospects' fingertips, the way they buy has changed. IDS is the agency that helps companies adjust to these changes by adopting a new strategy: Inbound Marketing.
Inbound marketing attracts and engages your audience through relevant content and messaging. We employ behavioral targeting that communicates with your most desired client or customer. Unlike outbound marketing that blasts a generic message to the world, inbound marketing determines your ideal audience and delivers solutions that meet their needs.
We begin by developing a strategy for our clients, starting with persona identification to hone in on the ideal customer. Once we know who we want to target, we build a program to market directly to them. This starts with great content, in the form of blogs, infographics, case studies and eBooks, that informs rather than sells.
Inbound marketing succeeds by answering a visitor's questions when he or she visits your website. Typically, most buyers who contact a company after viewing a website's content are further down the funnel because their questions have been answered. While outbound marketing relies on messages sent to people who don’t necessarily want to hear what you have to say, inbound marketing is a direct message to your best customer!
Our inbound marketing agency specializes in working with franchise organizations and the healthcare industry.
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As an integrated digital marketing agency, we use a variety of tools to help our clients generate quality leads to promote new business and retain existing customers. These tools include:
An essential part of the inbound philosophy is finding your prospects where they spend their time online. Retargeting ads is a way to ensure that your ads are seen by the people who want to see them.
Our experience with top franchise brands across a variety of industries suits us for any franchise concept. Our teams work to create a custom plan to fit any franchise brand's needs. Some of the brands we have worked with include: