The Internet has changed everything, and marketing is at the top of the list of how we receive information. IDS is at the forefront of helping companies adjust to these changes by adopting the strategy of inbound marketing.

INBOUND MARKETING SOLUTIONS

Inbound marketing attracts your audience though relevant content and messaging. We employ behavioral targeting that communicates with your most desired client or customer. Unlike outbound marketing that blasts a generic message to the world, inbound marketing determines your ideal audience and delivers solutions that that meet their needs.

We begin by developing a strategy for our clients, starting with persona identification to hone in on the ideal customer. Once we know whom we want to target, we build a program to market directly to them. This starts with great content in the form of blogs, infographics, case studies and eBooks that informs rather than sells.

Inbound marketing succeeds by informing visitors of your website by answering their questions. Typically, most buyers that contact a company after reviewing the content on a website are further down the funnel because their questions have been answered. With outbound marketing, the message is sent to people who don’t want to hear what you have to say. With inbound marking, we direct your message.

Our inbound marketing agency specializes in working with franchise organizations, healthcare, and general business.

Download Our Infographic to Learn the Five Tenets of Inbound Marketing

Why Work With an Inbound Marketing Agency?

Any agency out there may claim to be good at Inbound Marketing. When selecting the right agency you need to consider the following:

• Do they understand behavioral targeting to attract your ideal buyer?
• How many clients/customers do they have where they employ a fully integrated solution?
• What do they manage internally versus outsourcing to another company?
• How do they measure success with demonstrated and proven results to share with you?
• Do they understand how to intersect sales and meeting seamlessly?

As an integrated digital marketing agency, we use a variety of tools to help our clients generate quality leads to promote new business and retain existing customers. These tools include:

• Strategy and Consulting
• Search Engine Optimization
• Search Engine Marketing
• Content Marketing
• Social Media
• Reputation Management
• Website Design and Development
• Email Marketing