Strategy & Consulting | Integrated Digital Strategies

Strategy & Consulting

The internet has changed everything, and marketing is certainly no exception. Now that the world of information is literally at your prospects' fingertips, the way they buy has changed. IDS is the agency that helps companies adjust to these changes by adopting a new strategy: Inbound Marketing. 

Inbound Marketing Strategy

Inbound marketing attracts and engages your audience through relevant content and messaging. We employ behavioral targeting that communicates with your most desired client or customer. Unlike outbound marketing that blasts a generic message to the world, inbound marketing determines your ideal audience and delivers solutions that meet their needs.

We begin by developing a strategy for our clients, starting with persona identification to hone in on the ideal customer. Once we know who we want to target, we build a program to market directly to them. This starts with great content, in the form of blogs, infographics, case studies and eBooks, that informs rather than sells.

Inbound marketing succeeds by answering a visitor's questions when he or she visits your website. Typically, most buyers who contact a company after viewing a website's content are further down the funnel because their questions have been answered. While outbound marketing relies on messages sent to people who don’t necessarily want to hear what you have to say, inbound marketing is a direct message to your best customer!

Our inbound marketing agency specializes in working with franchise organizations and the healthcare industry.

As an integrated digital marketing agency, we use a variety of tools to help our clients generate quality leads to promote new business and retain existing customers. These tools include:

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    Strategy & Consulting
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    Search Engine Marketing
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    Social Media
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    Website Design & Development
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    Search Engine Optimization
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    Content Marketing
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    Email Marketing
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    Reputation Management

Retargeting Ads: An Essential Part of Inbound Marketing

An essential part of the inbound philosophy is finding your prospects where they spend their time online. Retargeting ads is a way to ensure that your ads are seen by the people who want to see them.

Key Franchise Brands

Our experience with top franchise brands across a variety of industries suits us for any franchise concept. Our teams work to create a custom plan to fit any franchise brand's needs.  Some of the brands we have worked with include:

Client Testimonials

I spent months vetting essentially every well-known franchise focused marketing company. After receiving detailed proposals and speaking with dozens of vendors it was clear that Steve, Joe and the team at IDS were the best choices. Not only was their pricing the best, the IDS team were unequivocally the easiest and best to deal with on such a large project. Most importantly after completing the projects, we needed to see a quick ROI. Bottom line, within 6 months of launching all sites and marketing plans we had closed deals and positive ROI.
Jason Anderson
Chief Technology Officer at United Franchise Group
With every new client, the services keep getting better. We’re working with the best team we’ve ever had at IDS and our lead generation is having the best year we’ve ever had as a brand. I look forward to a fantastic 2016 and even better 2017.
Dustin Thompson
Director of Franchise Sales & Marketing
Working with IDS has been a positive and refreshing experience. They understand the value of establishing a true partnership. Too many digital solution companies offer cookie-cutter services with little effort put into understanding the values of the customers they serve. From the start, Steve, Joe, Kim, and the rest of the IDS team took the time to learn our business. They deeply understand our values and goals, and have helped us better communicate our story to our target market. Equally important, they have produced tangible results for our website. Not only is our site one of the best-looking sites in the industry, it’s creating a high level of user engagement and lead generation for our franchisees. If you are looking for a results-driven digital team with personality, IDS is the company for you.
Brandon Moxam, CFE
Vice President of Marketing &
Operations - U.S. Lawns, Inc.
We engaged IDS to design a new franchise sales website with content focused on SEO optimization. They also created and managed ongoing blog content. IDS created franchise targeted persona’s and marketed to them through Google Ads and Facebook while tracking stats and ROI. Lastly, they develop a Facebook strategy to attract leads for resale opportunities. We could not be more pleased with how IDS has wrapped their arms around us through each process to satisfy our needs. Their communication is beyond expectation and they’ve introduced us to other resources who we’ve also engaged with. IDS is a true partner investing in our success which makes for a sustained long term relationship.
Ken Peterson
Founder & CEO of Apricot Lane Boutique
IDS is a crucial member of our Digital Marketing team. They took the time to understand our brand, our goals and the persona of our perfect candidate, and we have transformed our Digital Marketing strategy and positioned our company for growth and success. With their expertise in our marketplace and the ever-changing tools and techniques associated with advertising on the web, IDS has changed the dynamics of our marketing efforts, and helped Supporting strategies achieve our aggressive franchise sales goals.
Stephen Scultz
Director of Franchise Development
– Supporting Strategies
We have been very satisfied with the results IDS has delivered. I researched multiple companies when looking to revamp our franchise development website. From the start, Steve, Joe, and his team shared the radical personalization our team believes in. They really took the time to understand our culture and brand which showed in the final product. In addition, our lead flow increased 91% in less than a year. I highly recommend IDS!
Todd Chapman
Director of Franchise Recruiting
– U.S. Lawns, Inc.
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