Digital media has become an important component of generating traffic to business and franchise websites. Studies have shown that people are more attracted to videos than they are to text and will more likely watch a portion of your video before they read anything on your site. The online video audience is rapidly growing with websites like YouTube and Vimeo getting billions of impressions every day.
Videos have a very unique role in business and franchise promotion. When it comes to franchise development videos, companies can take advantage of those growing impressions that videos have and can also maximize their inbound marketing strategies by helping prospects find them through video instead of traditional search.
Franchise sales and development videos are making headway in terms of brand growth. In a feature for the International Franchise Association, John Green writes, “video stands alone in its ability to connect with franchisee candidates.” This principle applies to business growth and promotional videos as well.
Whether it’s a business promoting their products and services, or a franchise trying to grow their brand, Integrated Digital Strategies has got you covered. At Integrated Digital Strategies, we can produce custom videos that best represent your business, brand, product, or service. We can even create a YouTube Channel for your company to help optimize your promotional or franchise sales videos as well as create sharable links, so we can distribute the video content across social channels like Facebook, Twitter, LinkedIn, and Google+. Search engines also love video and will often present your franchise videos higher in the search rankings than your static website pages.
These custom-made videos are the products of close collaboration between our clients, creative teams, and our partners at Clear Vision Video. Companies are realizing how critical custom video content is, and by 2019, it is projected that 80 to 90% of all internet traffic will be video viewing.
Integrated Digital Strategies employs an experienced production team, Clear Vision Video, that will highlight your company effectively and innovatively to create franchise development videos that best represent your brand and drive quality leads to your business. We work with you the entire time, from brainstorming to distribution, to make sure that you are 100% satisfied with the video and that it achieves the message you want to portray.
Wordstream has discovered striking statistics about the importance of video in digital marketing strategies. Nearly half of all people are watching more than one hour of videos on YouTube and Facebook a week, and what this has shown us in terms of video marketing is that, as of 2017, views on branded video content have increased by 258% on Facebook and 99% on YouTube. Video marketing has proven to be effective on different media and can bring more deliverable leads from people who are looking for your company.
Depending on your purposes and goals, videos can be incredibly effective, and ample research has shown just how important a tool it can be for both training and marketing. Whether you are a business trying to bring more customers to your store to buy your products or services or a franchisor hoping to bring more prospective franchisees to your brand with franchise development videos, utilizing digital content is imperative now more than ever.
A high-quality video lets you tell the story of who you are and what your brand is about. Today, people want to go behind the scenes to learn more about what makes a company tick. When customers and prospective franchisees are able to see the real faces that make up your company, they feel a connection that's stronger and more informed than the one generated by almost any other marketing tool available.
Overall, using video to build up your brand can help you work toward your long-term goals because positive branding has a positive effect. Video content is making waves in digital marketing, and with professional, quality work and a constant, unwavering purpose, your brand will be able to achieve great things through video production to help your company as a whole, whether it be franchise sales videos, franchise development videos, promotional videos, or something even more unique!