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Online video has become an important component of generating traffic to business websites. Studies have shown that people are more attracted to video than they are to text and will most likely watch a portion of your video before they'll read anything on your site. The online video audience is rapidly growing with websites like YouTube and Vimeo getting billions of impressions every day.
IDS will produce custom videos that best represent your business, product or service. We will also create a custom YouTube Channel for your company and distribute that video content across social channels like Facebook, Twitter, LinkedIn and Google+. Search engines also love video and will often present your videos higher in the search rankings than your static website pages.
These custom videos are the product of close work between our clients, creative teams, and our partners at Clear Vision Video. Companies are realizing how critical custom video content is, and 48% of marketers are adding video content to their repertoires in the next year.
Integrated Digital Strategies employs an experienced production team, Clear Vision Video, that will highlight your company effectively and creatively. We work with you the entire time, from brainstorming to distribution, making sure that you are 100% satisfied with the video.
Depending on your purposes and goals, using videos can be incredibly effective, and ample research has shown just how important a tool it can be for both training and marketing.
Fifty-three percent of smartphone users feel more favorable toward companies whose mobile sites or apps provide instructional video content. (Source: http://www.hubspot.com/marketing-statistics)
A high-quality video lets you tell the story of who you are and what your brand is about. Today, people want to go behind the scenes to learn more about what makes a company tick. When customers are able to see the real faces that make up your business, they feel a connection that's stronger and more informed than the one generated by almost any other marketing tool available.
Using video to build up your brand works toward your long term goals because positive branding has a positive effect on the bottom line.