Video Production | Integrated Digital Strategies

Video Production

Online video has become an important component of generating traffic to business websites. Studies have shown that people are more attracted to video than they are to text and will most likely watch a portion of your video before they'll read anything on your site. The online video audience is rapidly growing with websites like YouTube and Vimeo getting billions of impressions every day.

Custom Video Production

IDS will produce custom videos that best represent your business, product or service. We will also create a custom YouTube Channel for your company and distribute that video content across social channels like Facebook, Twitter, LinkedIn and Google+.  Search engines also love video and will often present your videos higher in the search rankings than your static website pages.

These custom videos are the product of close work between our clients, creative teams, and our partners at Clear Vision Video. Companies are realizing how critical custom video content is, and 48% of marketers are adding video content to their repertoires in the next year.

Video production for franchises

From Concept to Completion

Integrated Digital Strategies employs an experienced production team, Clear Vision Video, that will highlight your company effectively and creatively. We work with you the entire time, from brainstorming to distribution, making sure that you are 100% satisfied with the video.

Videos Serve Different Purposes

Depending on your purposes and goals, using videos can be incredibly effective, and ample research has shown just how important a tool it can be for both training and marketing. 

Fifty-three percent of smartphone users feel more favorable toward companies whose mobile sites or apps provide instructional video content. (Source:

Branding & Marketing Videos

A high-quality video lets you tell the story of who you are and what your brand is about. Today, people want to go behind the scenes to learn more about what makes a company tick. When customers are able to see the real faces that make up your business, they feel a connection that's stronger and more informed than the one generated by almost any other marketing tool available. 

Using video to build up your brand works toward your long term goals because positive branding has a positive effect on the bottom line. 

Client Testimonials

I spent months vetting essentially every well-known franchise focused marketing company. After receiving detailed proposals and speaking with dozens of vendors it was clear that Steve, Joe and the team at IDS were the best choices. Not only was their pricing the best, the IDS team were unequivocally the easiest and best to deal with on such a large project. Most importantly after completing the projects, we needed to see a quick ROI. Bottom line, within 6 months of launching all sites and marketing plans we had closed deals and positive ROI.
Jason Anderson
Chief Technology Officer at United Franchise Group
With every new client, the services keep getting better. We’re working with the best team we’ve ever had at IDS and our lead generation is having the best year we’ve ever had as a brand. I look forward to a fantastic 2016 and even better 2017.
Dustin Thompson
Director of Franchise Sales & Marketing
Working with IDS has been a positive and refreshing experience. They understand the value of establishing a true partnership. Too many digital solution companies offer cookie-cutter services with little effort put into understanding the values of the customers they serve. From the start, Steve, Joe, Kim, and the rest of the IDS team took the time to learn our business. They deeply understand our values and goals, and have helped us better communicate our story to our target market. Equally important, they have produced tangible results for our website. Not only is our site one of the best-looking sites in the industry, it’s creating a high level of user engagement and lead generation for our franchisees. If you are looking for a results-driven digital team with personality, IDS is the company for you.
Brandon Moxam, CFE
Vice President of Marketing &
Operations - U.S. Lawns, Inc.
We engaged IDS to design a new franchise sales website with content focused on SEO optimization. They also created and managed ongoing blog content. IDS created franchise targeted persona’s and marketed to them through Google Ads and Facebook while tracking stats and ROI. Lastly, they develop a Facebook strategy to attract leads for resale opportunities. We could not be more pleased with how IDS has wrapped their arms around us through each process to satisfy our needs. Their communication is beyond expectation and they’ve introduced us to other resources who we’ve also engaged with. IDS is a true partner investing in our success which makes for a sustained long term relationship.
Ken Peterson
Founder & CEO of Apricot Lane Boutique
IDS is a crucial member of our Digital Marketing team. They took the time to understand our brand, our goals and the persona of our perfect candidate, and we have transformed our Digital Marketing strategy and positioned our company for growth and success. With their expertise in our marketplace and the ever-changing tools and techniques associated with advertising on the web, IDS has changed the dynamics of our marketing efforts, and helped Supporting strategies achieve our aggressive franchise sales goals.
Stephen Scultz
Director of Franchise Development
– Supporting Strategies
We have been very satisfied with the results IDS has delivered. I researched multiple companies when looking to revamp our franchise development website. From the start, Steve, Joe, and his team shared the radical personalization our team believes in. They really took the time to understand our culture and brand which showed in the final product. In addition, our lead flow increased 91% in less than a year. I highly recommend IDS!
Todd Chapman
Director of Franchise Recruiting
– U.S. Lawns, Inc.
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