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How many leads has your website delivered in the past month? With the vast majority of people using the Internet to find businesses and do research before making contact, your website becomes a foundation for your business marketing strategy at the beginning of the buying cycle.
Every business needs an effective and attractive website design – getting one should not be a complicated task. At IDS, we give you everything in one complete solution. This starts with a sound strategy, followed up with a beautiful design, and a talented development team that brings a new website to life.
Our experience with top franchise brands across a variety of industries suits us for any franchise concept. Our teams work to create a custom plan to fit any franchise brand's needs. Some of the brands we have worked with include:
When you trust IDS to build your new website, we start by building a wireframe and site architecture that reflects the journey your best customer will take when visiting your site. We work with you to decide the flow of information and sequence of events, to ensure a logical and productive sales process.
Once we have the overall strategy in place, we develop a buyer persona, the archetype of your ideal customer. Typically, we create three to five best buyers and answer the usual questions and concerns they may have.
With a strategy in place and an ideal buyer identified, our team of talented developers will produce a mock-up of what your new website will look like. This design should provide an accurate and informative representation of what your company is all about and reflect the needs and wants of your best customer. We make sure your design has a “wow” factor that makes a great first impression and encourages visitors to stay and learn more.
Now it’s time to create the rich and relevant content that will keep your visitors coming back! We conduct keyword research to determine what terms your ideal personas are using during internet searches. We produce content for each page that answers the questions and addresses the concerns your visitors may have. The content we create not only assures a great user experience but also utilizes best SEO practices so that search engines will always find you.
The final step is to bring your new site to life! Our developers will incorporate the site architecture and wireframe into the page layout and we’ll add all the content we’ve created or chosen – the photos and images, the infographics and text – that make your site appealing and informative.
When the website is complete, the work continues! IDS offers several options to ensure our clients’ sites are maintained and updated regularly. Not only is this a best practice for keeping your prospects and customers well informed, it also shows Google and other search engines that you have a vibrant website with regular interaction.