At IDS, we provide everything as one complete solution. It starts with a sound strategy, followed up by a beautiful web design and a talented development team that brings your new franchise development or franchisee website to life.
Having a great-looking and high-performing multi-location, franchise, or franchise development website is a crucial part of finding the qualified prospective customer you need to expand your brand. IDS takes franchise web design to the next level: our years of experience have given us unique insight into exactly how to catch and hold the attention of your target investors. Below are a few of the strategies we routinely utilize to optimize franchise website design.
When you partner with IDS to improve your franchise website design, we start by building a wireframe and site architecture that reflects the journey your best customer will take when visiting your site. We work with you to decide on the flow of information and sequence of events to ensure a logical and productive sales process.
Whether it’s your strong support resources, your well-established brand name, or a large network of existing franchisees, we’ll develop pages to specifically highlight the strengths of your franchise offering. These pages are a great way to draw attention to your brand differentiators and convince prospective investors that yours is a franchise worth partnering with.
With a strategy in place and an ideal buyer identified, our team of talented web developers will produce a mock-up of what your new website will look like. This design should provide an accurate and informative representation of what your company is all about and reflect the needs and wants of your best customer. We make sure your design has a “wow” factor that makes a great first impression and encourages visitors to stay and learn more. Best of all, we’re able to properly format your franchise or multi-location website so that it will display beautifully on mobile devices – we can even help with app design!
Now, it’s time to create the rich and relevant web content that will keep your visitors coming back! We conduct keyword research to determine what terms your ideal personas are using during internet searches. We produce content for each page of your franchise website that answers the questions and addresses the concerns your visitors may have.
The final step is to bring your new website to life! When the website is complete, you’ll find that our initial web development for franchises was just beginning. IDS offers several options to ensure our clients’ sites are maintained and updated regularly. Not only is this a best practice for keeping your prospects and customers well informed, but it also shows Google and other search engines that you have a vibrant website with regular interaction.
Chances are your prospective customers will be browsing your site in various ways — on laptops, tablets, smartphones, and more. The IDS team knows how to make sure your website will display properly on all of these devices, so that prospective franchisees can read all about your franchise offering in a way that’s convenient for them.
Thanks to our strategic website development for franchises and multi-location businesses, you can be sure the end-user experience of your website will be a positive one. Visitors will be able to:
As you can see, our franchise website design services go a long way toward helping you bolster your online presence and effectively reaching potential customers in your area. Contact us today to start the process of creating a customized suite of services for your franchise.