Strategy & Consulting | Integrated Digital Strategies

Strategy & Consulting

The internet has changed everything, and marketing is certainly no exception. Now that the world of information is literally at your prospects' fingertips, the way they buy has evolved. IDS is the agency that helps companies adjust to these changes by adopting a new strategy: Inbound Marketing. 

The Internet has changed everything, and marketing is one of the most important ways we receive information. IDS is at the forefront of helping companies adjust to these changes by adopting an inbound marketing strategy.


Inbound marketing attracts your audience through relevant content and messaging. We employ behavioral targeting that communicates with your most desired client or customer. Unlike outbound marketing that blasts a generic message to the world, inbound marketing determines your ideal audience and delivers solutions that meet their needs.

We begin by developing a strategy for our clients, starting with persona identification to hone in on the ideal customer. Once we know who we want to target, we build a program to market directly to them. This starts with great content, in the form of blogs, infographics, case studies and eBooks, that informs rather than sells.

Inbound marketing succeeds by sharing relevant information with your website visitors and answering their questions. Typically, most buyers who contact a company after visiting their website are further down the funnel because many of their questions have been answered. With outbound marketing, your message is sent to people who don’t want to hear what you have to say. But inbound marketing is a direct  message to your ideal customer.

Our inbound marketing agency specializes in working with franchise organizations, healthcare, and general business.

Why Work With an Inbound Marketing Agency?

Any agency out there may claim to be good at Inbound Marketing. When selecting the right agency you need to consider the following:

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    Do they understand behavioral targeting to attract your ideal buyer?
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    How many clients/customers do they have where they employ a fully integrated solution?
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    What do they manage internally versus outsourcing to another company?
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    How do they measure success with demonstrated and proven results to share with you?
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    Do they understand how to intersect sales and meeting seamlessly?

As an integrated digital marketing agency, we use a variety of tools to help our clients generate quality leads to promote new business and retain existing customers. These tools include:

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    Strategy and Consulting
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    Search Engine Marketing
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    Social Media
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    Website Design and Development
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    Search Engine Optimization
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    Content Marketing
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    Reputation Management
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    Email Marketing

Retargeting Ads: An Essential Part of Inbound Marketing

An essential part of the inbound philosophy is finding your prospects where they spend their time online. Retargeting ads is a way to ensure that your ads are seen by the people who want to see them. 

Client Testimonials

I spent months vetting essentially every well-known franchise focused marketing company. After receiving detailed proposals and speaking with dozens of vendors it was clear that Steve, Joe and the team at IDS were the best choices. Not only was their pricing the best, the IDS team were unequivocally the easiest and best to deal with on such a large project. Most importantly after completing the projects, we needed to see a quick ROI. Bottom line, within 6 months of launching all sites and marketing plans we had closed deals and positive ROI.
Jason Anderson
Chief Technology Officer at United Franchise Group
With every new client, the services keep getting better. We’re working with the best team we’ve ever had at IDS and our lead generation is having the best year we’ve ever had as a brand. I look forward to a fantastic 2016 and even better 2017.
Dustin Thompson
Director of Franchise Sales & Marketing
Working with IDS has been a positive and refreshing experience. They understand the value of establishing a true partnership. Too many digital solution companies offer cookie-cutter services with little effort put into understanding the values of the customers they serve. From the start, Steve, Joe, Kim, and the rest of the IDS team took the time to learn our business. They deeply understand our values and goals, and have helped us better communicate our story to our target market. Equally important, they have produced tangible results for our website. Not only is our site one of the best-looking sites in the industry, it’s creating a high level of user engagement and lead generation for our franchisees. If you are looking for a results-driven digital team with personality, IDS is the company for you.
Brandon Moxam, CFE
Vice President of Marketing &
Operations - U.S. Lawns, Inc.
We engaged IDS to design a new franchise sales website with content focused on SEO optimization. They also created and managed ongoing blog content. IDS created franchise targeted persona’s and marketed to them through Google Ads and Facebook while tracking stats and ROI. Lastly, they develop a Facebook strategy to attract leads for resale opportunities. We could not be more pleased with how IDS has wrapped their arms around us through each process to satisfy our needs. Their communication is beyond expectation and they’ve introduced us to other resources who we’ve also engaged with. IDS is a true partner investing in our success which makes for a sustained long term relationship.
Ken Peterson
Founder & CEO of Apricot Lane Boutique
It is easy to say that Integrated Digital Strategies is a highly effective digital agency that helps companies build their brands through best in class SEO, PPC and Social media campaign. However, the people behind the company is what really separates them from the competition. They are true partners that go above and beyond to deliver on agreed goals and objectives. IDS Rocks!
Chris Buitron
Chief Marketing Officer - Senior Helpers
IDS is a crucial member of our Digital Marketing team. They took the time to understand our brand, our goals and the persona of our perfect candidate, and we have transformed our Digital Marketing strategy and positioned our company for growth and success. With their expertise in our marketplace and the ever-changing tools and techniques associated with advertising on the web, IDS has changed the dynamics of our marketing efforts, and helped Supporting strategies achieve our aggressive franchise sales goals.
Stephen Scultz
Director of Franchise Development
– Supporting Strategies
Working with the entire IDS team has been a great experience for Senior Helpers. Our partnership began with IDS’ strategic review and overhaul of the Franchise Development website. The changes they have implemented have effectively been able to nearly double our website leads with strong SEO and PPC campaigns. This was our objective from the start, and they have delivered. We have since expanded the services they provide to us and are continually finding new ways to leverage our relationship. The success we have experienced with IDS on our Franchise Development efforts made the decision to go “all in” on utilizing their talents for online marketing for the entire Senior Helpers family of owners an easy one.
Rob Cantrell
Vice President of Franchise Development
– Senior Helpers
We have been very satisfied with the results IDS has delivered. I researched multiple companies when looking to revamp our franchise development website. From the start, Steve, Joe, and his team shared the radical personalization our team believes in. They really took the time to understand our culture and brand which showed in the final product. In addition, our lead flow increased 91% in less than a year. I highly recommend IDS!
Todd Chapman
Director of Franchise Recruiting
– U.S. Lawns, Inc.
IDS has been a trusted and reliable source for all our Digital Marketing needs and we value their insight and hands-on approach to providing our franchise lead generation and SEO solutions. We have always felt a close relationship with IDS due to their ethical approach and will continue to work with them because of their integrity and creativity. We would truly not be where we are today without their help! We are very pleased with their work and look forward to a continued relationship.
Eric Meyer
Chief Marketing Officer
– AEON Franchise
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