Inbound marketing is a term that people are throwing around a lot, but how does it work? What are the ways that adopting inbound marketing helps a franchisor find leads and convert franchisees?
Finding franchise leads requires specific and unique advertising. The five tenets of inbound marketing, when targeted directly toward franchising, can have a huge positive impact on the number of leads a company brings in.
IDS’s expert implementation of these five tenets has set us apart as an industry leader in inbound marketing for franchise brands.